The global tablet market continued to weaken in the second quarter of 2023, with shipments falling 11% year-on-year

According to the latest data released by relevant research institutions, the global tablet market continued to be sluggish in the second quarter of 2023, with shipments falling 11% year-on-year to 31 million units, reaching the lowest level since 2020. Although the decline has decreased compared with the previous quarter, the overall market still faces challenges

Apple continues to consolidate its market position in terms of manufacturers, with single-quarter shipments reaching 12.35 million units , accounting for 39.8% of the global market, with an annual growth rate of 2%. Samsung followed closely behind, shipping more than 6 million units in the second quarter, with a market share of approximately 18.8%, but its annual growth rate fell by 13.6%. Amazon's single-quarter tablet shipments were approximately 2.2 million units, with a market share of 6.9%, and its annual growth rate fell by 33.4%. It is worth noting that Chinese domestic manufacturers Lenovo and Huawei have entered the top five in the world. Their tablet shipments were 2.13 million units and 1.65 million units respectively, with market shares of 6.7% and 5.2% respectively, but their annual growth rates were fell 39.1% and 2.8% respectively. The total shipment volume of other tablet manufacturers was 6.65 million units, with a market share of 20.8%. The annual growth rate was not optimistic, with a decline of 6.6%

It is understood that despite facing competition in the personal computer and smartphone markets, Demand in the tablet market remains relatively stable. Manufacturers can stimulate market growth by launching new products and adopting aggressive marketing strategies to target customers in the consumer, commercial and educational fields. Stronger seasonal demand is expected in the second half of the year, which is expected to boost the market

However, in the commercial market, there is a productivity gap between tablets and PCs It seems to gradually increase. Intel and AMD plan to launch "AI PC" (artificial intelligence computer). As artificial intelligence becomes increasingly important in work efficiency, tablet computers may have an impact on the ability to replace laptops in the future

Taken together, Although the tablet market faces challenges, there are still opportunities to continue to grow in different sectors, especially in the consumer, business and education sectors. Manufacturers need to continue to innovate to meet user needs to maintain market competitiveness.

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