Apple CEO Cook: Continue to research generative artificial intelligence technology

On August 4, Apple CEO Tim Cook revealed during the fiscal 2023 third quarter earnings call that Apple has been exploring a variety of AI technologies, including generative AI

Cook said that the company is working hard to integrate various AI technologies (including generative AI) into products and find different innovation points

We have been researching various AI technologies over the past few years, including generative AI. We will continue to invest and innovate and use these technologies in a responsible way to improve people's lives and enrich our products

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