search
HomeTechnology peripheralsIt IndustryTatsuo Eguchi, President of Sony Interactive Entertainment (Shanghai) Co., Ltd.: In China, players' favorite game is 'Genshin Impact”

According to news from this site on August 2, at the China Joy 2023 game exhibition, Japanese media 4Gamer interviewed Tatsuo Eguchi, chairman and president of Shanghai Sony Interactive Entertainment (SIE). In the interview, Tatsuo Eguchi revealed the business status of PlayStation consoles in the Chinese market, and praised MiHoYo's influence in the game industry

The following is the relevant interview content compiled by this site:

Tatsuo Eguchi said that China is already the largest game market in the world, but the market is still dominated by mobile games, followed by PC games, and home game consoles are still in the Chinese market Belonging to the minority, although the spread speed of PS5 is twice that of PS4, China is still in the "stage of promoting console games." For example, the PlayStation PC GAMES displayed at the Sony booth at ChinaJoy emphasized "the features that allow you to play PlayStation games on a PC."

When talking about which game is the favorite among Chinese PlayStation players, Tatsuo Eguchi said that "Genshin Impact" is the most popular game.

Tatsuo Eguchi, President of Sony Interactive Entertainment (Shanghai) Co., Ltd.: In China, players favorite game is Genshin Impact”
▲ Picture source 4Gamer

Tatsuo Eguchi said that most Chinese players lack experience in contacting consoles, especially They are the younger generation who play "Genshin Impact". They prefer games that can be played anytime and anywhere. They have become accustomed to playing games on mobile phones and tablets instead of playing games on big screens such as TVs and computers at home.

Tatsuo Eguchi, President of Sony Interactive Entertainment (Shanghai) Co., Ltd.: In China, players favorite game is Genshin Impact”
##▲ Picture source 4Gamer
Tatsuo Eguchi pointed out that
"Genshin Impact" is a cross-platform game Free games, which is in line with Chinese players’ habits for games

. Players can use different devices to log in to the same account. This means that if the player owns a PlayStation console, he can usually play on his mobile phone and play on the big screen when he gets home. Continue to play, relatively suitable for the gaming needs of mainland Chinese players. Tatsuo Eguchi pointed out that the transformation of China's game industry is not centered around platform competition, but because of the huge impact of "Genshin Impact", the industry has adjusted its strategies, which coincides with the English name of "Genshin Impact" The literal translation of "Genshin Impact" echoes

Tatsuo Eguchi believes that PlayStation's advantages in console games and controller systems are experiences that MiHoYo does not have. They have been working with Sony SIE Shanghai for many years, starting from the development stages of Genshin Impact and eventually launching the PlayStation version. As the overseas version of "Genshin Impact" achieved great success in Japan and the United States, they began to consider the long-term goal of selling the game globally

In fact, with the popularity of "Genshin Impact", the development of China Businesses are increasingly considering cooperating with Sony to jointly develop console games. The key to Sony China is how to get players to develop the habit of "playing on the big screen, playing on consoles, and playing with their families"

External links (such as hyperlinks, hyperlinks, etc.) contained in articles on this site QR code, password, etc.) is intended to provide more information and save readers' screening time, but the results are for reference only. Please note that all articles on this site contain this statement

The above is the detailed content of Tatsuo Eguchi, President of Sony Interactive Entertainment (Shanghai) Co., Ltd.: In China, players' favorite game is 'Genshin Impact”. For more information, please follow other related articles on the PHP Chinese website!

Statement
This article is reproduced at:IT之家. If there is any infringement, please contact admin@php.cn delete
Top 21 Developer Newsletters to Subscribe To in 2025Top 21 Developer Newsletters to Subscribe To in 2025Apr 24, 2025 am 08:28 AM

Stay informed about the latest tech trends with these top developer newsletters! This curated list offers something for everyone, from AI enthusiasts to seasoned backend and frontend developers. Choose your favorites and save time searching for rel

Serverless Image Processing Pipeline with AWS ECS and LambdaServerless Image Processing Pipeline with AWS ECS and LambdaApr 18, 2025 am 08:28 AM

This tutorial guides you through building a serverless image processing pipeline using AWS services. We'll create a Next.js frontend deployed on an ECS Fargate cluster, interacting with an API Gateway, Lambda functions, S3 buckets, and DynamoDB. Th

CNCF Arm64 Pilot: Impact and InsightsCNCF Arm64 Pilot: Impact and InsightsApr 15, 2025 am 08:27 AM

This pilot program, a collaboration between the CNCF (Cloud Native Computing Foundation), Ampere Computing, Equinix Metal, and Actuated, streamlines arm64 CI/CD for CNCF GitHub projects. The initiative addresses security concerns and performance lim

Building a Network Vulnerability Scanner with GoBuilding a Network Vulnerability Scanner with GoApr 01, 2025 am 08:27 AM

This Go-based network vulnerability scanner efficiently identifies potential security weaknesses. It leverages Go's concurrency features for speed and includes service detection and vulnerability matching. Let's explore its capabilities and ethical

See all articles

Hot AI Tools

Undresser.AI Undress

Undresser.AI Undress

AI-powered app for creating realistic nude photos

AI Clothes Remover

AI Clothes Remover

Online AI tool for removing clothes from photos.

Undress AI Tool

Undress AI Tool

Undress images for free

Clothoff.io

Clothoff.io

AI clothes remover

Video Face Swap

Video Face Swap

Swap faces in any video effortlessly with our completely free AI face swap tool!

Hot Tools

Safe Exam Browser

Safe Exam Browser

Safe Exam Browser is a secure browser environment for taking online exams securely. This software turns any computer into a secure workstation. It controls access to any utility and prevents students from using unauthorized resources.

Dreamweaver Mac version

Dreamweaver Mac version

Visual web development tools

WebStorm Mac version

WebStorm Mac version

Useful JavaScript development tools

EditPlus Chinese cracked version

EditPlus Chinese cracked version

Small size, syntax highlighting, does not support code prompt function

mPDF

mPDF

mPDF is a PHP library that can generate PDF files from UTF-8 encoded HTML. The original author, Ian Back, wrote mPDF to output PDF files "on the fly" from his website and handle different languages. It is slower than original scripts like HTML2FPDF and produces larger files when using Unicode fonts, but supports CSS styles etc. and has a lot of enhancements. Supports almost all languages, including RTL (Arabic and Hebrew) and CJK (Chinese, Japanese and Korean). Supports nested block-level elements (such as P, DIV),