Apple iPhone 15 series may face price increase: a new generation of smartphones is about to arrive

News on July 16, according to a report from Wedbush Securities, Apple’s upcoming iPhone There is a high possibility that the 15 series will face a price increase. Standard version of iPhone expected The price of the 15 will increase by $100, while the Pro version will likely cost at least $200 more. This is an effort for Apple to suppress.

According to reports, iPhone The 15 series will bring breakthrough improvements and is expected to attract approximately 250 million iOS users who have not upgraded in the past four years to purchase. The upgrades of the new series are quite large, including larger-capacity batteries, improved main camera quality, new designs, and more powerful performance. At the same time, the new machine will also better integrate artificial intelligence technology. These innovations require Apple to invest a lot of resources and technical support, which leads to higher prices.

According to the editor’s understanding, the production of iPhone 15 will start next month, the relevant stocking work has been started, and the production of parts is also in full swing. According to reports, iPhone The reserve volume of the 15 series is expected to be between 89 million and 98 million units, and can be flexibly adjusted according to market demand. This amount of stocking shows that Apple is confident in the sales of the new machine.

Apple has always been committed to continuous innovation and improving product performance to meet the needs of users. However, this kind of innovation and technological progress will inevitably lead to an increase in costs, which will be reflected in the selling price of the product. Although the price increase of the new generation of iPhone may cause hesitation among some users, these improvements will undoubtedly bring more value to consumers who pursue better performance and experience. We'll wait and see what the iPhone Whether the 15 series can succeed in the market.

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