Li Auto's weekly sales exposure caused concern, and Xpeng's general manager of product marketing issued a question

According to news on July 13, Huang Honglin, general manager of product marketing of Xiaopeng Motors, recently questioned Li Auto’s weekly sales data on social media and said that there is no need to over-hype sales. Huang Honglin's remarks attracted attention and sparked controversy over the authenticity of the sales data of the two car companies.

According to data released by Xpeng Motors, Li Auto’s weekly sales in the 28th week of 2023 (July 3 to July 9) were 7,900 units, ranking first in the sales volume of new power brands in the Chinese market , and entered the top four luxury brand sales in the Chinese market. Xpeng Motors' weekly sales only reached 1,200 units, ranking eighth on the sales list of new power brands in the Chinese market.

Huang Honglin posted screenshots of relevant sales data to social media, clearly stating that these data were forged. He emphasized that Xpeng Motors does not need to exaggerate sales to attract attention. He believes that the automobile industry is an industry that focuses on long-term development, and opportunism will not work. Xpeng Motors will continue to focus on product quality and supply, and put high-quality products into the hands of users.

As of now, Li Auto has not responded to this issue. According to the editor's understanding, this sales dispute has aroused public concern about the authenticity of car company sales data. The automobile market is highly competitive, and sales data are often used as an important indicator to evaluate a car company's market performance and competitiveness. However, an issue that still requires further attention and improvement is how to ensure the accuracy and transparency of sales data.

The rewritten sentence is as follows: What needs to be noted is that the authenticity of sales data is not only of great significance to the competition between car companies, but also involves consumers. Protection. When consumers buy cars, they often refer to sales data as a reference factor. It may mislead consumers into making wrong car purchasing decisions and harm their interests if there is false advertising in the sales data.

In response to this controversy, professionals urged to strengthen the supervision of sales data in the automobile industry and establish a more standardized and transparent sales statistics and release mechanism. Car companies should voluntarily abide by industry regulations, ensure the authenticity of sales data, and establish a good corporate image to win the trust of consumers.

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