Luxury medium and large electric car market: Mercedes-Benz EQE and NIO ET7 compete for the top spot

News on July 14, from the perspective of the domestic electric vehicle market, the market space for luxury models is relatively limited, and there are very few brands entering this segment. Among them, brands such as Weilai, Mercedes-Benz and Porsche are relatively influential. powerful participants. However, in terms of sales, some netizens recently ranked luxury medium and large electric cars in June based on insurance volume data. As a result, the NIO ET7 lost to the Mercedes-Benz EQE in terms of sales.

According to Zhichepai, Mercedes-Benz EQE and NIO ET7 are currently the only models in the domestic luxury medium and large electric sedan market that have made the list. The sales volume of NIO ET7 was only 550 units in June, compared with 803 units of Mercedes-Benz EQE, with a gap of more than 200 units. This data may surprise people, because in many people's perception, traditional luxury car brands such as Mercedes-Benz do not have a high influence in the field of electric vehicles, and their sales cannot compete with emerging car manufacturing forces. Mercedes-Benz EQE's continued leadership proves that in certain specific areas, the luxury attributes of traditional luxury brands are still very attractive.

According to the editor’s understanding, joint venture brands have also begun to show their strength in the field of pure electric vehicles, which is worth noting. Previously, we reported on the sales list of joint venture brand pure electric models in June (price range: 100,000-300,000 yuan), among which SAIC-GM Buick topped the list with sales of 6,457 vehicles. SAIC-Volkswagen entered the top three with sales of 4,000 vehicles, followed by FAW-Volkswagen with sales of 5,221 vehicles. In addition, Haoqing Elf Smart, FAW Toyota, FAW Volkswagen Audi, GAC Honda, GAC Toyota, SAIC-GM Chevrolet and SAIC Volkswagen Audi also made the top ten. Although the sales of pure electric models of joint venture brands are not eye-catching at the bottom of the list, the influence of brands such as Buick and Volkswagen cannot be underestimated.

To sum up, although the sales volume of Weilai ET7 is not as good as that of Mercedes-Benz EQE in the luxury medium and large electric car market, traditional luxury brands such as Mercedes-Benz still have strong appeal in certain segments. At the same time, joint venture brands such as Buick and Volkswagen are gradually emerging in the field of pure electric vehicles. People look forward to the continued development of the electric vehicle market and the further evolution of the competitive landscape.

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