AdDuplex decides to shut down, challenges for Windows ecosystem

According to news on July 6, AdDuplex, a cross-advertising promotion network platform focusing on the Windows App Store, issued a press release today, announcing that it will stop advertising on July 17 and will no longer support customer access on August 1. The decision comes from Alan Mendeleevich, CEO and founder of AdDuplex Mendelevich, who said in a blog post that although the company tried a variety of approaches over the past five years, they ultimately had no choice but to shut down due to the shrinking Windows ecosystem.

AdDuplex was founded in 2011 and initially focused on Windows Phone applications provide promotion and monetization services, and later the business expanded to Windows desktop applications such as UWP. According to the editor's understanding, the company plays an important role in the Windows ecosystem, but over time, the scale of the Windows ecosystem has shrunk, causing AdDuplex to face difficulties.

To all those who have joined AdDuplex as a cross-promotion or advertising partner, and to all those who have supported them through media coverage or good vibes, Mendeleevich expressed his gratitude Feelings. He also gave special thanks to everyone who worked with them at Microsoft, Nokia and other companies. There is no doubt that this decision is a major turning point for the vast number of users and partners who have partnered with AdDuplex.

While AdDuplex's shutdown is regrettable, it also signals a shift in the Windows ecosystem. The tightening of the Windows ecosystem may be due to factors such as fierce competition in the market, users switching to other operating systems, and the continuous development of app stores. For AdDuplex, stopping advertising and customer access support is a last resort, but they also hope to find a more suitable development path in the future.

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