Toyota and Hyundai Motor's electric car ads banned by Advertising Standards Authority for misleading consumers

According to reports, the British Advertising Standards Authority (ASA) has made a decision to ban Toyota and Hyundai Motor’s electric vehicle advertisements. This news was announced on June 29. The automakers were accused of exaggerating the charging speeds of their electric vehicles and misleading consumers about the availability of fast charging points in the UK and Ireland.

Toyota has a promotional campaign on its website for the bZ4X all-electric crossover. According to publicity claims, bZ4X is equipped with a 150kW fast charging system that can charge to 80% power in about 30 minutes. Toyota points out that there are plenty of public places where fast-charging points can be easily found in areas where drivers are most likely to need them.

Hyundai Motor is also promoting its IonIQ 5 electric car through a similar campaign. The promotion claims that using a 350kW fast charger, the IonIQ 5 can charge from 10% to 80% in 18 minutes.

According to the Guardian, a complaint was made to the ASA about the two car manufacturers’ advertising campaigns. The complaints challenge the charging times claimed by Toyota and Hyundai, illustrating the two automakers' admission that charging times are achievable under ideal factory conditions. In addition, claims in the ad that fast charging stations are available in the UK have been questioned.

According to the editor’s understanding, the exact location of the 150kW fast charger claimed by Toyota in its advertising is in Zap It's not shown on Maps (a service that shows electric car charging points), although the service does say there are 419 charging points in the UK spread over 134 locations, but there are only seven in Scotland, two in Wales and Northern Ireland. No. Likewise, Hyundai’s “Charge The My Hyundai website lists 37 350kW ultra-fast charging points in the UK, but there are only six in Ireland, a limited number in Wales and Scotland, and no points in Northern Ireland listed.

According to the report, Toyota and Hyundai explained that their advertising was not misleading, particularly because drivers may not need to use fast charging stations when driving short distances. The ASA noted that consumers use fast charging stations across the UK The point is relatively simple, however this is not the case in reality. The advertising watchdog also noted that a number of real-life factors can affect the charging time of an electric car, but these were controlled by the car manufacturer in the tests on which the ad was based.

If either condition is less than ideal, the ASA states that charging times may be extended." Because the ads omitted important information about factors that could significantly affect the advertised charging times, as well as limitations related to availability, the ASA ultimately chose to ban both vehicles. Manufacturer's advertising campaign. The ASA said: "These claims are unsubstantiated and misleading."

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