Claiming to dominate console wars: Sega's 90s documents reveal ambitions

In the 1990s, the three giants Sony, Sega and Nintendo dominated the game console market. Due to multiple failures at the end of the last century, Sega finally decided to withdraw from the game console hardware market and become a company focusing on game software. Microsoft immediately launched the Xbox console, successfully challenging Sega and entering the competition in the console market.

Recently, a batch of documents about Sega in the 1990s have surfaced, providing "game archaeologists" with more detailed historical information. According to Neowin's clues, leaked documents reveal the identity of Sega of America CEO Tom Kalinsky at the time. Kalinsky wrote in March 1996 when the Sega Saturn console was launched. This email revealed Sega's pride in the Saturn console at the time.

Kalinsky mentioned in his email that he had just visited 10 retail stores in Tokyo, most of which were located in Akihabara. It was spring break, so there was a big crowd of teenagers and college students. Kalinsky noted that Sony's PlayStation sales were sluggish, compared to Sega's success because their Saturn console was sold out in every store.

However, although Sega was proud of defeating Sony's PlayStation game console at the time and believed that Sega would "kill Sony" in the console market, Sega then began to decline. The Xbox launched by Microsoft gradually replaced Sega's position in the console platform. There were rumors in the past that Microsoft had planned to acquire Sega. Now looking back on this period of history, people can't help but feel emotional.

The editor learned that Sega has achieved some success in the game field after transforming into a game software company. Although Sega lost its position in the console wars, they are still one of the creators of many classic game works and have left a profound impact. Let us look forward to the continuous evolution of future development and changes in the game industry.

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