Huawei Smart Car Selection Strategy Adjustment: Build independent car stores and focus on the sales of 'Wenjie Ecosystem' products

According to news on June 30, multiple people familiar with the matter revealed that Huawei’s Smart Car Selection business plans to build dedicated car sales stores to sell models from the Huawei Smart Car Selection Ecological Alliance. These stores will be different from the current mobile phone stores and are designed to provide dedicated places to display and sell Huawei smart car models, including the AITO series already on sale and planned cooperation with Chery, JAC, Jihu, etc. car model.

According to reports, AITO Wenjie, a partnership between Huawei and Thalys, entered approximately 1,000 Huawei stores for sales last year. However, with the increasing number of More and more partners are joining Huawei's smart car selection model, and the existing mobile phone store exhibition hall area can no longer meet demand.

According to the editor’s understanding, Huawei’s Managing Director, Terminal BG CEO and Smart Car Solutions BU CEO Yu Chengdong said at the 2023 Future Automobile Pioneers Conference held on June 16 that Huawei’s smart car selection cooperation model has gradually become clear and will be a joint effort between Huawei and car companies. Huawei will provide leading 2C experience design, intelligent technology and safety and quality standards, while car companies will provide vehicle engineering capabilities, 4.0 smart factories and supply chain management. The two parties will jointly develop and jointly build cooperative models designed by Huawei.

Currently, Huawei’s smart car selection model has cooperated with four car companies including Thalys, JAC, Chery and BAIC Jihu, and has already A number of planned models were announced, all adopting the "Wenjie" ecological brand.

Huawei’s smart car selection business development plan will help further promote the development of the smart car industry. Through cooperation with car companies, Huawei will provide advanced technology and design for smart car selection. , to achieve an intelligent and high-quality travel experience. In the future, the construction of Huawei Smart Car Stores will provide better display and sales channels, provide consumers with more choices, and further expand Huawei's influence in the field of smart cars.

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