The industry's first "Super Smart Painting" AI story collection, TCL Industrial promotes the application of AI technology

Driven by ChatGPT, AI applications will become a battlefield for technology companies to compete in 2023. From Baidu’s Wen Xin Yi Yan to Alibaba’s Tong Yi Qian Wen, various AI models are rapidly emerging, and AI model applications are “fire of war” "Light it up", the players on the field "showed off their magical powers", and the battle was fierce.

As a pioneer in the research and development and application of AI model technology in the consumer electronics industry, thanks to its rich technology accumulation in television, TCL Industrial is committed to integrating interactive AI into smart products and smart life scenarios. Thunderbird Technology, a subsidiary of TCL Industrial, recently launched a children's exclusive column called "Super Intelligent Drawing", using a collection of stories based on large AI models. This is the first customized content column automatically generated by AI large model technology in the Internet TV industry. It not only enriches the Internet TV content ecology, but also provides a practical new paradigm for industry content innovation, further leading a new wave of experience innovation.

The "Super Intelligent Painting" AI story collection launched this time uses AI large model technology to intelligentize, and automatically generates exquisite animations from children's stories, daily life science information, recitation and interpretation of traditional ancient poems, etc., through artificial and related Presented to the audience after the review process. At present, the "Super Intelligent Painting" column has launched multiple story collections such as "The Adventures of Jellyfish Forest: Symphony of Dreams". On this basis, more children's "painting" stories with novel content and unique styles will be launched in the future.

Today, general artificial intelligence technology directed towards large AI models has been significantly improved, especially after a new round of computing power upgrades and model iterative updates, it has reached the basic application threshold. At present, AI large-scale model technology has reached a level that is even higher than the level of ordinary creation in processing various types of tasks such as image generation and painting creation. TCL Industrial Thunderbird Technology keeps up with this trend and relies on the resources and technologies of TCL Industrial and Thunderbird Technology. By tracking the most cutting-edge AI large model technology, it effectively combines new technologies with fixed scenes and quickly implements automatic automation based on AI large models. The generated content further enriches the creative content ecology.

Empower smart life with AI and explore the application boundaries of artificial intelligence technology

"The art of progress lies in maintaining order amidst change, and maintaining change amidst order. As the trend of artificial intelligence continues to heat up, TCL Industrial actively explores the limits of the capabilities of all artificial intelligence applications and is committed to continuously improving through technological innovation user experience.

Currently, TCL’s exploration and application of AI cutting-edge technology goes beyond content generation. TCL Industrial has also made significant breakthroughs in empowering terminal smart products with AI technology.

TCL Industrial has successfully applied AI technology to various product categories such as air conditioners and refrigerators. Take TCL AI intelligent algorithm technology applied to air-conditioning products as an example. Equipped with industry-leading AI intelligent algorithms, the air conditioner can recommend "air upgrade" modes and parameters based on the environment (season, temperature, humidity, etc.) while ensuring comfort. realize intelligent energy saving. Not only that, TCL AI energy-saving technology can also extend the service life of air conditioners, reduce maintenance costs, and meet users' dual needs for economy and sustainability. In response to the demand for refrigerator freshness preservation, TCLAI technology uses intelligent algorithms to build an ingredient database and knowledge map to optimize the efficiency of ingredient management. It can intelligently display information such as the freshness and best expiration date of ingredients in real time, bringing users a more intelligent and healthy food storage experience. .

In addition, TCL Industrial has also taken the lead in joining forces with Baidu, becoming the first home appliance company in the world to access Baidu Wenxinyiyan, and further accelerates AI in real-life scenarios by actively accessing other large model platforms such as Alibaba and iFlytek. Landed. The "Super Intelligent Painting" AI story collection, which is the first in the industry, is also TCL Industrial's initial exploration into the field of AI content. In the future, with the help of Baidu and other industry partners' leading intelligent dialogue model applications and the technical support of other large model platforms, it is expected to launch more Many AI technology application products represent the industry’s cutting-edge technologies.

Faced with the cross-brand problem in the development of AIoT, TCL Industrial has taken a new approach and chosen to break away from conventional competitive thinking and focus on users. Its TVs, air conditioners and other home appliances have successively obtained the world's first batch of Matter product certifications and become a Matter queue one of them. This move effectively breaks the "isolated island" situation where products of different brands are difficult to communicate with each other. Based on this technical framework, there is a standard for cross-brand device connection. Users can control TCL devices through the TCL Home App or any App (Amazon/Google/Apple) that supports Matter master control, truly realizing cross-brand interconnection. Interoperability.

During this year’s China Home Appliances and Consumer Electronics Expo (AWE2023), TCL also demonstrated two of its latest innovative research and development results in AI: Movie Mood Explorer and Point and Voice.

Video Emotion Explorer simplifies movie search interactions while improving search efficiency. The TCL R&D team uses AI algorithms to classify film and television content based on emotion, and combines psychological emotion theory to map the classified film and television content onto an emotion map. With the help of TCL's computer vision algorithm and gesture interaction technology, users can select and obtain system-recommended movies based on their emotional needs, thereby enjoying a more humane movie-watching experience.

At the same time, in order to solve the pain point of users needing to rely on other terminal devices (such as mobile phones or remote controls) when controlling multiple smart home devices, Point and Voice technology optimizes the multi-device control interaction process. Users can directly control the operated device by speaking operating instructions without using other terminal devices such as remote controls. Point and Voice integrates TCL's technologies in the fields of AI voice and computer vision in a multi-modal form, providing users with a new and more intuitive and concise way of interaction.

In 2022, TCL Industrial’s R&D expenses will increase by 9.4% year-on-year. At present, TCL Industrial has 25 R&D centers and 6 ecological cooperation laboratories around the world, and has built a strong ecosystem in the fields of Mini LED display technology, artificial intelligence, IoT, AR/VR, cloud computing, intelligent manufacturing and other technical fields. and technological competitiveness. In terms of building an AI technology team, TCL Industrial currently has a mature algorithm team that specializes in algorithms in the fields of voice, recommended search, computer vision, and intelligent manufacturing, which can realize fully automated optimization and deployment of AI models for terminal equipment.

TCL Industrial actively tried to innovate before the arrival of the era of general artificial intelligence, leading the transformation of Internet TV content production methods. As a pioneer in the research and development and application of AI model technology in the industry, TCL Industrial will further explore the application of AI technology in smart terminal products such as home appliances and mobile electronic devices in the future, and strengthen its application in machine vision, natural language processing, knowledge graphs, operations research and optimization, etc. Technology research and development, in the wave of AI development, bravely stands at the forefront and draws a new blueprint for technological development.

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