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Recently, it was reported that Canon plans to cooperate with a smartphone manufacturer to jointly launch a co-branded product. This important cooperation plan has been brewing within Canon for a long time, it is reported.
Although Canon is active in cooperating with smartphone manufacturers, among mainstream smartphone manufacturers, giants like Apple and Samsung may be unlikely to introduce external brands unless Canon can bring revolutionary technology breakthrough. At the same time, Xiaomi has established a close cooperative relationship with Leica, OPPO and OnePlus are maintaining cooperation with Hasselblad, vivo has a close relationship with Zeiss, and Huawei is actively developing its own imaging brand XMAGE. Furthermore, partnering with other relatively small manufacturers doesn't seem like a smart move for Canon.
The editor learned that according to Canon Rumors revealed that if Canon chooses to cooperate with Nothing, it will bring about some interesting developments. Although Nothing has a small market share, it is a unique and high-profile smartphone manufacturer. However, if Canon and Nothing collaborate, it will likely be a long-term strategy and require significant investment from Canon. At the same time, it is reported that Canon hopes to develop Canon's OEM sensor business through this cooperation, which is currently controlled by Sony.
To sum up, there are increasing news that Canon plans to cooperate with smartphone manufacturers. Even though the details have not yet been announced, Canon's cooperation plan is regarded as an important move. We will continue to pay attention to this topic and wait for the release of more official news about the cooperation between Canon and smartphone manufacturers.
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