PHP and WeChat public account development guide

With the gradual popularity of WeChat public accounts in social networks, more and more developers have begun to get involved in the field of WeChat public account development. Among them, PHP, as a common back-end programming language, has also begun to be widely used in the development of WeChat public accounts. This article will introduce the basic knowledge and common techniques of PHP in WeChat public account development.

1. Basics of PHP and WeChat public account development

1. WeChat public account development

WeChat public account refers to an Internet application based on the WeChat platform Programs can provide users with different types of services and content, such as information push, online customer service, product sales, etc. There are two types of WeChat public account development, namely subscription accounts and service accounts. Among them, the subscription account is mainly used for pushing information, and the service account is mainly used for commercial operations.

2. PHP Basics

PHP is a popular back-end programming language that can run on a variety of different operating systems and works with a variety of databases and web servers compatible. The PHP language has the advantages of ease of use, speed, and scalability, so it is widely used in Web development. The basic knowledge of PHP language includes variables, conditional statements, loop statements, functions, etc.

3. Commonly used WeChat public account development tools

(1) WeChat public platform

WeChat public platform is an Internet service platform provided by WeChat. Developers can manage and develop WeChat public accounts on it. On this platform, developers can configure their own public account information, create custom menus, set automatic replies, etc.

(2) WeChat public account development framework

The WeChat public account development framework refers to a programming framework that encapsulates the WeChat API interface. This framework can quickly build WeChat public account applications and provides many convenient functions, such as message processing, user management, payment interfaces, etc. Common WeChat public account development frameworks include ThinkPHP, Laravel, etc.

2. How to use PHP to develop a WeChat public account

1. Register a WeChat public account developer account

Before developing a WeChat public account, you need to first Register a WeChat official account developer account. After registration is completed, public account authentication is required before you can use WeChat's API interface.

2. Configuring public account information

On the WeChat public platform, the public account needs to be configured. Including basic information, menu settings, authorization settings, etc. In addition, you need to configure the server and set the server address and Token information before you can communicate with the WeChat server.

3. Writing a PHP program

On the server, you need to write a PHP program to process requests from the WeChat server. When processing messages, they need to be classified and processed according to WeChat message types, such as text messages, picture messages, video messages, etc. At the same time, messages need to be customized according to specific business needs.

4. Using the WeChat API interface

When developing WeChat public accounts, you need to use the WeChat API interface. Common interfaces include obtaining user information, sending customer service messages, obtaining JS-SDK, etc. When using the API interface, you need to follow WeChat's official documentation for specific parameter configuration and calls.

5. Debugging and going online

During the development process, debugging and testing are required. You can use the simulator provided by the WeChat public platform for testing. Before it is officially launched, security and stability testing is also required.

3. Commonly used WeChat public account development techniques

1. Custom menu

Custom menu is one of the most commonly used functions in WeChat public account development First, different menu options can be created according to user needs to facilitate user interaction. When creating a custom menu, you need to configure it according to WeChat's specifications, and pay special attention to the menu's format and number of buttons.

2. Push message

Push message is another commonly used function in the development of WeChat public accounts. It can be used to push different types of content to users, such as graphic and text messages, Voice messages, etc. When pushing, you need to pay attention to the content and format of the message, and you also need to filter and classify the users who receive the message.

3. User authorization

User authorization is one of the commonly used functions in WeChat public account development, which can obtain the user’s basic information, such as avatar, nickname, etc. When authorizing, you need to apply to the user and use WeChat's authorization page for authorization. In addition, user privacy protection issues also need to be paid attention to.

4. Payment interface

In the development of WeChat public accounts, payment operations are often required, such as product purchase, car rental, etc. At this time, you can use WeChat's payment interface to perform payment operations. When making payment, relevant parameters need to be configured and used according to WeChat's unified order specifications.

Conclusion

This article introduces the basic knowledge and common techniques of PHP and WeChat public account development. When developing WeChat official accounts, functions need to be developed and debugged according to specific business needs. At the same time, you also need to pay close attention to the latest developments and development specifications of WeChat in order to better apply them to your own development work.

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