Home >Technology peripherals >AI >Growing wildly in the regulatory blank area, businesses provide customized AI face-changing one-stop services
Recently, netizens have been hotly discussing the abuse of "AI face-changing" technology, which has been reported by the Workers' Daily. In addition to being used in telecommunications fraud, "AI face-changing" is often used in the secondary creation of film and television dramas, fun spoof videos, and even the synthesis of adult images. There are businesses on the Internet that provide various "face-changing services." Lawyers pointed out that from entertainment "joking" to illegal crimes, users hidden behind the "mask" will bear multiple legal responsibilities if they use the technology improperly.
The reporter’s investigation found that it is very easy to obtain this type of AI face-changing software. Users can unlock different templates by recharging to make face-changing videos in various apps and mini-programs. Just upload a photo and the system will generate the corresponding template within 15 seconds. Another service is that some merchants provide "AI face-changing" technology and tutorials online for 3,500 yuan. According to the merchant, it only takes 3 to 5 days to train a high-definition customized model by providing a facial video, which can be used for future live broadcasts. At the same time, it can also provide materials for celebrity face-swapping, including teaching and training.
The threshold and difficulty of AI face-changing technology are not high, and the service price is mainly based on the difficulty of implementation. Free and cheap mobile applications mainly provide fixed template services for early adopters; high-priced ones provide personalized and customized services for advanced users with special needs.
How someone uses tools and technologies can determine their quality, good or evil, and other values. However, tools and technologies themselves do not have this judgment. At present, some social media platforms, short video platforms, and even photo-taking apps provide some simple and basic AI face-changing functions to make them more interesting, attract and stickier to young users, that is, to enhance traffic attributes and pursue commercial value. Of course, on some video platforms, there are also some creators who perform face-changing creations on video content such as movies, TV series, and dramas, either just for fun or to monetize traffic, which is understandable. However, in the hands of unscrupulous people or those with evil intentions, AI face-changing technology has become a tool to harm others.
In addition to the possibility of infringement, the abuse of AI face-changing technology also involves issues such as failure to clearly mark the technology, confusing the real with the real, and spreading fake news/information/rumors, etc., which all require joint efforts by relevant departments and online platforms.
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