Meta launches Quest 3 headset, price advantage over Apple

According to news on June 9, Apple’s first head-mounted display product Vision Pro has caused fierce controversy in the industry since its launch.

meTa company CEO Zuckerberg expressed his opinions on Apple’s newly released Vision Pro has criticized it, saying it has poor social attributes and can almost only be used by one person. He said: "Our vision for the Metaverse and existence is fundamentally about social interaction and human interaction, and we want to bring people closer in a new and magical way. However, Apple's demonstration showed that almost all It's a person sitting alone on the sofa."

Before Apple released Vision Pro, meta company took the lead in launching Quest on June 2 3 headsets, starting at $499 (approximately RMB 3,550), far lower than Apple Vision The Pro is priced at 25,000 yuan.

According to the editor’s understanding, meta is called Quest 3 is their first mass-market headset capable of delivering cutting-edge virtual reality (VR) and mixed reality (MR) experiences in a single device. According to the official introduction, this new experience surpasses the current mixed reality technology and can intelligently understand and respond to objects in the physical space where the user is located, and operate in a natural and intuitive way, achieving something that was almost impossible to achieve before. function. It is reported that Quest 3 is also compatible with more than 500 VR games, apps and experiences from Quest 2, and more content will be added in the future.

Recently, at the meta company’s all-hands meeting, Zuckerberg revealed one of the various artificial intelligence (AI) technologies they are developing, which allows users to input Tips for text to edit photo techniques. Zuckerberg also said that Meta's AI research and development is closely related to the Metaverse, and it plans to embed generative AI into more products. As part of the plan, meta also plans to introduce AI agents into its applications.

To sum up, the competition between Apple and meta in the head-mounted display market is becoming increasingly fierce. Although Apple’s Vision Pro has been controversial and accused of insufficient social attributes, myta’s Quest 3 has attracted the attention of consumers with its lower price and multi-functional experience. In addition, meta company is also committed to the research and development of artificial intelligence technology and plans to apply it to more products to promote the development of the Metaverse.

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