Agency: Sales of AR/VR products in mainland China increased by 62% year-on-year in the first quarter

[CNMO News] With the continuous development of technology, AR/VR has received more and more attention. Domestic and foreign technology companies have accelerated their layout, and the application scenarios of AR/VR technology have become more and more extensive. On June 7, statistics from market research organization CINNO Research showed that in the first quarter of 2023, the sales of AR/VR machines in mainland China totaled 220,000 units. Although it fell 11% from the fourth quarter of 2022, it was still far more than the other three quarters. performance, a year-on-year growth of up to 62%.

In addition, CINNO Research pointed out that considering that the first quarter is a traditional sales off-season, this performance is already better than most other consumer electronics categories. The AR/VR market is showing a trend of rolling growth year by year.

According to statistics from CINNO Research, sales of VR products increased by 31% year-on-year, which can be considered a relatively good growth. Domestic brands Xiaoniaokankan, iQiyi Qiyu, and Dapeng VR are the top three brands in terms of sales, with their combined sales exceeding 80%. Overall, although the overall consumer demand situation in 2023 is not optimistic, Apple's release of Vision Pro at WWDC23 will still boost confidence in the XR market.

In this regard, analysts pointed out: “During the past year, screen-based AR glasses equipped with Micro OLED microdisplays and Birdbath optical modules are rapidly occupying market share. As of the first quarter of 2023, the sales volume has reached close to 20%. %. Apple released the Vision Pro product in its WWDC23 speech and will be available in 2024, marking the coming of the "spatial computing" three-dimensional era. The consumer AR market will see more growth in the future because of Micro LED and more efficient Optical waveguide devices will enter the market and achieve mass production.”

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