Media Comments on Apple’s First Head Display: Powerful but Immature and Can’t Save the Metaverse

[Mobile China News] At the WWDC Developers Conference on June 6, Apple’s first head-mounted display Vision Pro was officially released. Apple said that this marked the entry of mankind into the era of “spatial computing”. On June 7, "Beijing Business Daily" commented on this product: This is a belated, powerful but not mature product. It is still far away from saving the Yuanverse and becoming the role that everyone expects.

Despite the impasse in the Yuanverse, manufacturers still have confidence in the industry, according to Beijing Business Daily. Meta launched its new VR product Quest 3 in a head start, and OPPO also released an MR headset at the end of May, plus the belated arrival of Apple’s Vision Pro. Of course, as the XR track has obviously lost investment returns in the past two years, its popularity is gradually cooling down, resulting in a reduction in the number and scale of financing by major manufacturers.

After Apple’s Vision Pro was released, some people believed that it had no future and that Apple created a “pseudo demand”; others believed that Vision Pro was another epoch-making product, comparable to the iPhone of the year.

In fact, whether Vision Pro is an epoch-making product depends entirely on whether Apple can build a complete content ecosystem in the future.

VisionOS is an overlooked entity when compared to the Vision Pro hardware. When Apple introduced this new operating system, it said that visionOS is a completely new platform with its own development logic and is independent of other Apple systems. Apple will launch a new app store and a series of ecological applications, covering hundreds of thousands of iPhone and iPad applications.

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