IDC: Apple Vision Pro accelerates the evolution of AR/VR devices from entertainment tools to productivity tools

[Global Network Technology Comprehensive Report] According to news on June 6, after nearly 7 years of waiting, Apple finally released its first-generation MR headset Vision Pro, with a starting price of US$3,499. At the same time, Apple also released visionOS, an operating system built for this space computing device.

It is reported that the number of Vision Pro camera modules has increased from the single digits of the current mainstream equipment to 12, and is equipped with 5 sensors, which will make the device’s spatial positioning more accurate and enable more spatial sensing applications to be run. , to facilitate the application of non-entertainment content in head-mounted display devices.

At the same time, Vision Pro gets rid of the user's dependence on the handle through more mature eye tracking and other technologies, and the user can input interactively through eyes, hands, and voice. The simplification of the input method also effectively lowers the user's threshold and improves interaction efficiency.

For a long time in the past, head-mounted devices were completely closed, forcing the wearer to make a choice between virtual social experience and real social interaction. Vision Pro can make the screen transparent, making it easier for users to interact with other people around them.

Regarding the release of Vision Pro, industry analyst IDC believes that although this device is priced relatively high, it more highlights the characteristics of a productivity tool through its supporting ecosystem and new hardware functions. The functions such as color perspective and gesture interaction of this new product can play a positive role in office, conference, home decoration, health, and exhibition display scenarios. Chinese developers, especially non-game developers, will be more involved in related content creation, leading AR / VR hardware equipment gradually breaks through the inherent stereotypes of the positioning of entertainment equipment in the minds of mass consumers.

From a supply chain perspective, IDC stated that a large part of the supply chain companies for Vision Pro’s hardware components come from China. After the release of this device, Chinese terminal manufacturers will also actively follow up to jointly promote the structural layout optimization of the domestic AR/VR industry chain, while promoting the development and upgrade of new displays, batteries, and interactive components.

It is worth mentioning that, according to IDC, Chinese smartphone and other consumer electronics terminal manufacturers are also eager to explore new growth points. After the release of Vision Pro, most domestic head terminal manufacturers will also launch new AR/VR products from the end of the year to 2024. At the same time, manufacturers without relevant track layout will also quickly enter the market.

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