Apple releases $3,499 Vision Pro headset

News on June 6, Apple launched eye-catching new products at the 2023 Worldwide Developers Conference (WWDC23). On the same day, they released Vision, the first mixed reality (MR) head-mounted display device. Pro and the new 15-inch MacBook Air, and also comprehensively upgraded the operating systems of their major devices.

Before this conference, Apple’s stock price had been rising and hit a record high. When U.S. stocks opened, the stock price soared by more than 2%, and investors' expectations for Apple continued to rise. However, when Vision As soon as the price of Pro was announced, the stock price quickly fell sharply, falling by more than 1% in late trading. Vision priced at $3,499 Pro clearly exceeded market expectations, causing the market value to evaporate to US$84.5 billion at Monday's close, equivalent to approximately 600.795 billion yuan.

According to the editor’s understanding, Apple spent seven years developing Vision Pro and had its release delayed multiple times. This mixed reality headset introduces gesture, eye and voice control to bring users a more immersive experience in movies, TV shows and games. Apple CEO Tim Cook said: "This marks the beginning of a new journey."

In addition to Vision Pro, Apple also released a new 15-inch MacBook Air. The new notebooks use the latest processors and higher-resolution screens to provide users with better performance and visual experience.

In addition, Apple has also comprehensively upgraded the operating systems of its major devices. These upgrades will bring more new features and improvements to users, further enhancing the user experience of Apple products.

The fluctuations in Apple's stock price have attracted market attention, but with the release of new products and upgrades to its operating system, Apple still maintains strong competitiveness. Vision The launch of Pro marks Apple’s first foray into the field of mixed reality, which will undoubtedly bring Apple broader development prospects.

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