Entering the next generation of human-computer interaction terminals, WIMI's holographic XR technology accumulation + rich content industry has accelerated significantly

On June 6, Beijing time, Apple held its annual Apple Global Developers Conference. At this developer conference, Apple released iOS 17, a new 15-inch MacBook Air equipped with M2 chips and other new products. In line with market expectations, Apple (AAPL.US) also launched the company's first MR mixed reality product, Apple Vision Pro.

Apple claims that this MR is Apple’s first spatial computing device and names it Apple Vision Pro. This MR seamlessly integrates digital content into the real world, allowing users to be in the moment and stay connected with others. Vision Pro creates an infinite canvas, allowing apps to break through the limitations of traditional displays and bring users a new 3D interactive experience that can be controlled with eyes, hands and voice.

In fact, Apple has been in the field of head-mounted devices for a long time. It is understood that Apple Reality Pro was launched in 2016 and has been in development for seven years. Since 2015, Apple has acquired a number of startups to serve its MR content. In the past two years, virtual reality application scenarios have continued to expand, and the entire industry has grown rapidly. CITIC Construction Investment’s research report stated that against the backdrop of declining global smartphone shipments, Apple’s first-generation MR product, the world’s largest technology company, is of great significance. Its top-of-the-line hardware parameters and rich compatible content ecology demonstrate its impact on VR, The degree of attention and investment in the AR market. At the same time, it is believed that the release of Apple MR will drive the development of the entire VR and AR industry.

Not limited to Apple, it is worth noting that before Apple launched Apple Vision Pro, Meta (META.US) took the lead in releasing the consumer-grade MR headset Meta Quest 3. At the earlier 2023 Google I/O Developer Conference, Google (GOOG.US) executives also showed off its core AR/VR products. Among them, Google updated ARCore, which currently supports 1.4 billion Android devices, and compatible iOS devices can also provide selected functions. Google said the new version of ARCore and geospatial features can help developers and creators more easily build realistic augmented reality experiences and bring pleasure and utility to users.

AR/VR is opening up a new battlefield

According to Bloomberg news, Samsung has cooperated with Google in the field of AR/VR, and the product may be released in the second half of the year. At the I/O conference, Google confirmed that Samsung’s upcoming new XR head-mounted display device will run Android and be equipped with Qualcomm chips. The head-mounted display device can display VR and AR content at the same time, and can also display the outside world through the camera. .

According to reports, Samsung’s XR head-mounted display device is similar to Meta’s Quest Pro. It is equipped with a camera that allows users to see the outside world and add virtual elements to it, such as navigation, information, entertainment, etc.

Indeed, VR/AR serves as an interactive entrance to the virtual world. After leading technology companies such as Apple, Google, and Meta successively launch head-mounted display products, it will effectively stimulate the AR/VR industry and is expected to replace PCs and mobile phones. The next generation of human-computer interaction terminals leads industrial change.

Industry consensus is that virtual reality (VR) and augmented reality (AR) technology will become an important part of the future consumer experience. VR and AR technologies can provide immersive experiences, allowing users to immerse themselves in various virtual scenes, such as games, movies, music, and travel. Not only do these technologies provide a better experience, but they also enable better user interaction, driving more efficient marketing and sales.

According to the Global Augmented and Virtual Reality Spending Guide released by International Data Corporation (IDC), in Europe alone, AR/VR spending will reach US$1.1 billion and US$3.4 billion respectively in 2023. By 2027, AR/VR spending will reach US$10.5 billion, with a compound annual growth rate of 24.9% from 2022 to 2027. This shows that AR and VR are strategic technologies that support enterprise business goals.

WIMI holographic disruptive innovation provides multiple interactive experiences

Obviously, the AR/VR field will usher in the return of global high-tech companies in 2023. WIMI Hologram (WIMI.US), the “first holographic AR stock”, is one of the earliest companies in the world to deploy VR and AR fields. The company has made frequent moves in the VR/AR business in the past two years. It not only established the Metaverse business Department, has also launched a variety of Yuanverse XR hardware products, and can also provide full-stack software and hardware solutions to corporate customers. In WIMI’s view, AR/VR technology will become increasingly popular, and the company can pave the way for a more immersive consumer technology experience. It is firmly and optimistic that AR/VR will be the next consumer electronics trend.

As a rapidly developing technology, AR/VR is changing the way the public sees and interacts with the world. It has huge development potential especially in some industries and is "taking off" in a grand way. WiMi Hologram seizes the trend and seizes the digital development opportunities in smart cities, smart tourism, smart marketing and other industries, and promotes the rapid development of the industry based on 5G, AR, artificial intelligence, cloud computing and other technologies.

Specifically, for example, in the creation and production of "digital" cultural and creative content, WIMI uses 5G, AR and other technologies to restore cultural scenes, provide users with role-playing, immersive time-travel and other experiences, allowing traditional culture to Come alive. In addition, enterprise-level scenario application needs are clear, and remote collaboration will be a rapidly growing use case in the future. WIMI’s AR/VR plays a key role in solving remote collaboration needs, going beyond traditional video and audio conferencing tools to provide employees with A more immersive and engaging experience that ensures continuity of critical team collaboration.

Future technology trends

In the short term, AR/VR applications will gradually expand into multiple scenarios such as social networking, live broadcasting, and film and television, accelerating the prosperity of the consumer-level content ecosystem. In the long term, AR/VR headsets are expected to further penetrate into the B-end market and be combined with medical, education, marketing and other application scenarios, leaving huge room for imagination. This also lays an important ecosystem for the future explosion of XR products. Base.

If AR/VR can be vigorously promoted, relevant manufacturers must invest in research and development of related content, and at the same time attract third-party partners to jointly create a content ecosystem. Only by using both soft and hard measures can more people use the new technology. All in all, benchmark products from major manufacturers have been launched. In the future, with the coordinated development of software and hardware and the increasingly perfect content ecosystem, the AR/VR track will maintain a steady growth trend.

The above is the detailed content of Entering the next generation of human-computer interaction terminals, WIMI's holographic XR technology accumulation + rich content industry has accelerated significantly. For more information, please follow other related articles on the PHP Chinese website!