Heavy! Apple releases its first head-mounted display: about 25,000 yuan, gesture-controlled operation [with VR head-mounted display industry development forecast]

On June 6, the WWDC23 Apple Developer Conference was held. The slogan of this conference was "Code new worlds". At this conference, Apple also launched its first headband display, Vision Pro, which has been rumored for a long time.

Apple spent seven years developing Vision Pro and delayed its release multiple times. Apple CEO Tim Cook said: "This marks the beginning of a journey."

Vision Pro is expected to be launched in early 2024, priced at US$3,499, equivalent to about 25,000 yuan, which is much higher than the high-end product Quest Pro (US$1,499) released by Meta last year.

One of the highlights of the headset is that it is not equipped with any controller. Users can select apps based on their line of sight, use different gestures to perform operations such as sliding, selecting, switching, and use voice to control the device through Siri. This device will allow users The ability to experience movies, TV shows, and games in a more immersive way. At the conference, a series of control functions were described as "like mind control".

Vison Pro is equipped with both M2 and the new R1 chip. The R1 chip is a chip specially developed by Apple for this product and is mainly responsible for data transmission.

In recent years, global technology companies have continued to make efforts in the virtual reality (VR) industry, with continuous breakthroughs in key technologies, accelerated maturity of terminal products, and significant improvements in the quantity and quality of content, ensuring high-quality consumer experience in all aspects. In 2021, global virtual reality Reality (VR) terminal product shipments exceeded 10 million units.

Data from the Shenzhen Artificial Intelligence Industry Association and IDC show that China’s VR headset shipments continued to grow from 2018 to 2021. In 2021, China’s VR headset shipments reached 3.65 million units, a year-on-year increase of 13.5%.

Spatial announced the launch of a beta interactive web application to extend the AR/VR platform to the browser. The development of these VR content and platforms will also drive the shipment level of VR head-mounted devices. Combining domestic and overseas shipment forecasts, it is expected that global VR head-mounted display device shipments will reach 40 million units by 2026.

In the past two years, the market has always placed high expectations on VR equipment, but Guo Cheng, founder and president of STEPVR Guochengwantong, said that the current optimistic expectations placed by all parties still require new highlights in the industry to "steadfastly Only by improving the technology and developing all five senses, and then producing products priced below US$2,000, can the industry usher in rapid development."

Although the current construction of the virtual reality ecosystem is still far from being the "number one player", Guo Cheng, who has been deeply involved in VR for nearly ten years, is full of confidence in the future of the industry. “This is an industry full of imagination, bigger than PCs and mobile phones.

Foresight Economist APP Information Group

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