Little Yellow Duck Deying (02250.HK): The left hand enters the 'trendy play' game, the right hand embraces 'AI', revealing the growth potential of the little yellow duck Deying

With the rapid popularity of ChatGPT, the application of artificial intelligence has extended to all walks of life, setting off a new "industrial revolution" around the world.

In the field of IP, AI technology has brought new vitality and creativity to the industry. Deying (02250.HK), a small yellow duck listed on the Hong Kong stock market, is one of them. It actively uses AI technology to catch up with this trend and shows its His keen insight into future development and innovative thinking have laid a solid foundation for the company's growth potential and market competitiveness.

1. With the blessing of AI, "breaking the curse of the life cycle" and significantly improving growth potential

Deying’s Little Yellow Duck, as one of the high-profile IP companies, has successfully created the first domestic IP brand B.Duck, demonstrating its strong IP vitality. But it is undeniable that any IP may encounter the curse of the life cycle. Although the core IP of Little Yellow Duck Deying is far from this stage, companies must take precautions if they want to last forever.

Today, the application of AI technology has made it possible to break the life cycle of traditional IP and extend the vitality of IP.

AI technology has brought innovative opportunities in creation and content generation to Little Yellow Duck Deying. Little Yellow Duck Deying uses AI design tools such as ChatGPT, Midjourney, Stable Diffusion, etc. to allow designers to focus more on creativity and planning, improve efficiency, reduce costs, and enhance innovation and personalization. This innovative creation and content generation method also accelerates the innovation and update cycle of IP, continues to provide consumers with valuable content and products, and enhances the appeal and influence of IP. In this process, IP has also gained growth opportunities for cross-modal monetization.

AI Design Generated Image

In other words, the innovation capabilities brought by AI can quickly extend IP to novels, animation, film and television, games and other fields, continue to revitalize IP vitality in different content forms, and fully tap the commercial value of IP.

Taking games as an example, Little Yellow Duck Deying established a joint venture with Dream Workshop in Shenzhen Dequ Technology Co., Ltd. in February this year to jointly develop e-commerce and game businesses. At present, the relevant games have entered the grayscale testing stage. It is expected that they will receive a version number by the end of the year and officially enter the operation stage. It is worth mentioning that its mini-program games also have deep involvement of AI. With the help of Dream Workshop’s professional capabilities and resources, this also means that Little Yellow Duck Deying can quickly expand its e-commerce and gaming business, attract more users and establish a stable user group, form private domain traffic, explore innovative business opportunities, and ultimately Achieve continuous improvement in business growth, profitability and market competitive advantage.

Mini Program Game Testing Phase Interface

It can be seen that making full use of AI technology will help Little Yellow Duck Deying break the life cycle of traditional IP, promote the continuous development and growth of its core IP, and also provide the capital market with a new evaluation of its valuation. Base.

2. Discontinuous innovation strengthens the moat and lays the foundation for long-term value

Although companies usually promote development through continuous incremental innovation, this approach may not bring enough competitive advantage to the company. Continuous innovation can help companies break traditional thinking and inherent models, open up new business opportunities, and achieve breakthrough development.

Little Yellow Duck Deying is a typical example of discontinuous innovation. As a forward-looking company in the mainland IP industry, it has used AI technology early to empower IP development, continues to provide consumers with unique and innovative products and services, and maintains a leading position in the market.

On the one hand, the company actively expands the diversified business formats of the core IP Little Yellow Duck and enters overseas markets, achieving remarkable results.

According to the "2023 Global Top Authorized Agents Report", Little Yellow Duck Deying's brand retail sales are approximately US$500 million, ranking 21st in the world. In the past five years, its brand retail sales have accumulated approximately HK$20 billion.

Currently, in order to further expand its market share, Little Yellow Duck Deying has announced earlier that it will establish a subsidiary in Thailand and is also actively entering the US and Russian markets. Cooperating with Licensing 360 in the U.S. IP market, relying on its professional capabilities and precise understanding of the U.S. market to establish resonance with the core group of Generation Z girls in the United States. In the Russian market, Megalicense is selected as the licensee to be responsible for brand promotion and product sales. Through cooperation with these local partners, Little Yellow Duck Deying has achieved sustained growth in the global IP market and consolidated its position as a leading global IP company.

B.Duck x TVOE apparel has officially launched in Russia

Little Yellow Duck Deying integrates the upstream and downstream of the industry chain, creating opportunities for the development of more new IPs. Previously, the company invested in a trendy toy company, Shenzhen Wow-Puppet Culture. The company is mainly engaged in the design, research and development, sales and brand marketing of trendy toys. It has a large number of IPs with rich types, and is engaged in product development/sales and offline contact. It has achieved good results in terms of reach and brand co-branding.

This investment has brought multiple business values ​​to Little Yellow Duck Deying. First, it has expanded its influence and market share in the trendy toy market. As a company with outstanding achievements, Wowou Culture’s rich product lines and unique IP can bring more innovation opportunities and business expansion space to Little Yellow Duck Deying.

HIDDEN WOOO's IP: diudiu, the sllo

Secondly, it also strengthens the brand image of Little Yellow Duck Deying. By cooperating with Wow Illustration, Little Yellow Duck Deying can jointly launch attractive and creative IP products with leaders in the field of trendy toys, actively learn from their successful experiences, enhance their professional capabilities and competitiveness, and further consolidate their presence in the field. Brand recognition and value recognition in consumers’ minds.

In addition, this investment also provides strong support for the construction of Xiaohuangya Deying’s product ecosystem. Companies can better control all aspects of product development, sales and brand promotion by integrating the upstream and downstream of the industry chain, thereby achieving comprehensive management from design to sales. This vertical integration model helps improve product quality, shorten product launch cycles, and thereby enhance competitiveness and market share.

The current content industry is in the "singularity moment" of reshaping. IP companies must closely grasp the key point of the deep integration of content and technology to seize the initiative in the AI ​​era. Little Yellow Duck Deyi uses artificial intelligence technology to fully promote cross-modal IP monetization and achieve discontinuous innovation. The company further strengthens the defense of its moat by exploring new business areas and product forms that complement and synergize with core IP.

It is foreseeable that, driven by industrial changes, Little Yellow Duck Deying will use the huge supply capacity and strong market appeal of AI technology to rapidly expand its business boundaries and continuously open up new growth curves. The company's value creation capabilities and long-term value potential will become more apparent, potentially leading to re-evaluation in the capital markets.

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