Movie star worries about AI threat: What if someone uses my face and voice to make a movie?

News on June 2, with the increasing popularity of generative artificial intelligence, some people have begun to use this technology to create fake movies and trailers, which makes actors in related roles very worried. Therefore, before artificial intelligence is widely used in the film industry, they hope to take a series of measures to protect their rights and interests.

The following is the translation:

Search Wes Anderson on YouTube and you will find that this unique director has created trailers for movies such as "Star Wars", "Harry Potter" and "Lord of the Rings". There are also big stars such as Bill Murray and Scarlett Johansson participating.

In fact, these trailers are generated using artificial intelligence.

With the help of artificial intelligence technology, those without real actors and few resources were able to create fake movie trailers, which triggered a series of controversies. The issue will also be on the table when the Screen Actors Guild (SAG-AFTRA) plans to begin labor negotiations on June 7 with the Alliance of Motion Picture and Television Producers (AMPTP), which represents studios such as Disney and Netflix.

Previously, artificial intelligence technology has caused disagreements between film companies and striking film and television screenwriters. Screenwriters want the industry to ensure that this emerging technology is not used to create screenplays.

Duncan Crabtree-Ireland, the Screen Actors Guild's chief negotiator, said the union also wants to ensure members have control over how their "digital doubles" are used and that studios pay real actors appropriately of remuneration.

"An actor's name, likeness, voice and character are their assets," Crabree-Ireland said. "It's really unfair that studios are trying to take advantage and the actors who are being taken advantage of are not being properly compensated."

People have used artificial intelligence algorithms to create a series of popular videos that look fake and real. Well-known Hollywood actors such as Tom Cruise have become the protagonists of many deepfake videos. Those involved described the technology as "scary," in part because the unauthorized videos could be distributed without the actors' involvement.

Last November, Microsoft-backed artificial intelligence startup OpenAI launched the fastest-growing application ever, ChatGPT. Subsequently, global interest in generative artificial intelligence began to explode. Regulators in the United States and Europe require restrictions to prevent misinformation, bias, copyright infringement and privacy violations.

Actors and screenwriters have also imagined various use scenarios of artificial intelligence technology in the film industry. For example, studios could experiment with using generative AI to enrich existing footage and generate new content, thereby reducing costs and increasing revenue. The technology has been used to erase marks from videos or change mouth movements to synchronize them with pronunciation in dubbing shows.

Hollywood actor Leland Morrill said that he was surrounded by cameras on the set and took pictures from all angles.

Morial said at a rally in Los Angeles: "With this type of technology, they can use you to do part of the job and then use artificial intelligence to create the rest of the character. This way we don't have to be on the set. No one can get paid."

Producer, screenwriter and former "Ties" actor Justine Bateman, who has a degree in computer science, has been warning about artificial intelligence. She said the company could allow fans to make their own "Star Wars" movies for an additional fee. Or a studio could take clips from a hit TV show from the 1980s like "Ties" and use AI to generate episodes for the new season.

And some actors have signed agreements to determine the specific uses of artificial intelligence technology.

In the upcoming movie "Raiders of the Lost Ark," 80-year-old movie star Harrison Ford looks 40 years younger. He revealed that Disney's Lucasfilm used a photo of his face from the 1980s when filming "Raiders of the Lost Ark" in a new movie.

"It's awesome," Ford said in an interview, praising his youthful screen persona.

James Earl Jones, 92, has reportedly agreed to let artificial intelligence replicate his roar as the voice of Skywalker in Star Wars so the character can live on. AI also helped Disney cast the late Carrie Fisher in the 2019 film The Rise of Skywalker.

Crabtree-Ireland of the Screen Actors Guild said actors have different levels of comfort with how artificial intelligence can be used, which is why the union is advocating for the principle of informed consent in negotiations with AMPTP.

Representatives from AMPTP did not comment on their stance on the use of artificial intelligence in actor roles.

In negotiations with the Writers Guild of America (WGA), AMPTP proposed discussing this topic once a year, but the WGA believed that doing so was to avoid the issue. Since May 2, the Writers Guild of America has been on strike to fight for solutions to artificial intelligence and compensation issues.

If the Screen Actors Guild cannot reach an agreement on artificial intelligence and other issues, actors may also go on strike, which will put more pressure on studios. Before negotiations began, union leaders had asked members to authorize the union to call a strike if necessary. Voting on the strike authorization ends next Monday.

Both unions want protections in place before artificial intelligence is widely used in the film industry.

Bateman, a former Screen Actors Guild board member, derided artificial intelligence as "automated imitation" that could lead to an industry future full of cliche entertainment content from the past.

“I don’t want to live in a world like that,” Bateman said. "What will be the next movie genre? What will be the next music genre? If we all use artificial intelligence, you will never see anything new." (Chen Chen)

Source: NetEase Technology Report

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