The U.S. PC market is in a downturn, with shipments falling 28% in the first quarter of 2023

News on May 30, according to data from market research company Canalys, the U.S. personal computer (PC) market suffered a decline in the first quarter of 2023. Overall shipments fell 28% year-on-year to only 14 million units. Specifically, notebook computer shipments fell by 31% to only 11.4 million units, while desktop shipments fell even more seriously, falling by 28% to only 2.7 million units.

The editor learned that despite some difficulties, Canalys expects the U.S. personal computer market to recover. Shipments are expected to grow 6% year-over-year in the fourth quarter of 2023, and by 2024, growth is expected to reach 13%.

Ishan, Chief Analyst at Canalys Dutt said: "We have begun to see some signs of recovery in the industry. Entering the second quarter of 2023, the inflation rate has fallen below 5%, which indicates that monetary policy will not tighten further and the business market is gradually improving, so Demand for PCs is also expected to pick up in the second half of this year. Manufacturer reports show that the activation rate of end-user devices is relatively high, which indicates that the inventory backlog problem will soon be resolved, and once the inventory returns to health, shipments will increase . In addition, as students return to school after vacation, demand in the education field will also increase. In addition, Windows in 2024 The upgrade to 10 will also be an important driver of device updates. As of Q1 2022, Windows 11 is not yet a major driver of PC sales. Those with diverse product portfolios, strong channel management capabilities, and healthy supply chains will be able to take advantage of demand recovery. ”

In the first quarter of 2023, Dell ranked first in desktop and notebook computer shipments in the U.S. market, with shipments reaching 3.801 million units, occupying the 27.1% of the market share. Followed by HP, which shipped 3.733 million units, accounting for 26.6% of the market share. Lenovo ranked third, with a market share of 15.1% and shipments of 2.119 million units. Ranked No. 3 Fourth is Apple, with shipments of 1.715 million units and a market share of 12.2%.

In the tablet market, Apple’s iPad performed strongly in the first quarter , shipments reached 5.404 million units, accounting for 50% of the US tablet market share. Next is Amazon and Samsung, which have 18.9% and 16.3% of the market share respectively.

According to the editor’s understanding, Only 8.9 million personal computers were sold in mainland China in the first quarter of 2023, a year-on-year decrease of 24%. Desktop sales decreased by 28%, with only 2.8 million units sold; while laptop sales fell 22%, with only 6.1 million units sold. On the contrary, tablets performed well, with total shipments increasing 38% year-on-year to 6.5 million units.

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