New Product Issue 36｜AI Social, Inspiration Collection Box (Part 1)

Potential App If you know it earlier, we will report new social products!

This is the weekly update topic - "New Products" specially designed by Beluga Chuhai for investors and developers to find product "inspiration".

Since everyone often mentions that "AI will reinvent all industries", and many social apps have gained new growth or opportunities through AI, we will share some insights in the new product column from time to time. The interesting AI social products I came across, I hope it can bring some inspiration to everyone.

Ghost AI With Friends: An anonymous social app powered by ChatGPT

Ghost is an anonymous social networking application that was officially launched on March 9. So far, it has ranked among the top 100 social downloads in the App Store in the United States, Luxembourg, Greece and other countries and regions. According to Diandian statistics, Ghost has received nearly 40,000 downloads in the past 30 days, with more than 90% coming from the US market.

The results are not outstanding, but its group chat, anonymous dating, AI questioning, AI Bot product settings did provide a lot of fun during my experience.

Since it is an AI creative collection, we will not introduce more general functions of group chat. Users can interact with group friends through text, voice, pictures, GIF, anonymous communication, guess who, blurred messages, etc. .

When a user uses the Hidden Message (message blur) function, the system will automatically mosaic the messages posted by the user, and other users need to click to open the message to view the full content, so that the user can know which users have viewed it. received the news.

What’s unique about AI is that real users can form group chats with AI Bots.

Currently Ghost provides users with 24 free AI Bots in 5 categories including work, entertainment, language, creation, and creativity.

This includes not only regular AIGC application scenarios such as GPT 3.5, email writing, and language translation, but also personalized scenarios such as rap creation, poetry writing, gift-giving suggestions, and drinking games. What I am personally more interested in is "emoji translation", which can convert text input by users in any language into corresponding emoji.

In addition, Mickey Bot is also very cute. When asked if he likes Lina Belle, Mickey replied "Of course, Lina Belle is a very beautiful and brave girl." In addition, Mickey is also a Disney Pass. About Disney All questions must be answered.

In addition, users can also create their own AI Bot. During creation, the user names the bot, selects a bot type, and provides background information. Not long after I joined Ghost, a Ghost staff member contacted me and asked me, "How long have I liked the app? Have I created my own AI Bot? If I am willing to join the AI ​​Bot creator community?" After the author gave the corresponding answer, the other party pulled me into a "Ghost Creators" community with 53 members (28 real people, the rest are AI Bots).

After a user joins any group chat, he or she can add AI Bots to the group chat at any time and conduct conversations, or use AI Bots created by group members. In addition, users can also use the "ChatGPT Question" function in the group chat to let ChatGPT provide introductions and opinions for everyone to discuss together.

It is not difficult to guess that the creation and training of AI Bot and the construction of the creator ecosystem will be the focus of Ghost's short-term efforts.

Snack: Focus on TikTok’s Dating application and move to AI

Snack, a social application that raised CAD 4.4 million by relying on the up-and-down video sliding model, has begun to actively move closer to the ranks of AI entrepreneurship.

Snack in 2021 said that his appearance was to break the traditional left-right swiping matching model represented by Tinder. So Snack requires users to upload their own video materials or created video content before matching. Other users can slide up and down to view the content they are interested in. If they like the video they are interested in, the match will be established. With this novel dating model, Snack quickly attracted a wave of traffic and entered the top 10 of the U.S. App Store's download list. However, the results did not last long, and Snack soon fell out of the 500.

It wasn’t until Snack introduced AI to the platform in a version update in March 2023 that Snack made some new progress.

First, users can generate a basic Avatar image by taking a photo on Snack, and then users can adjust the facial features, hairstyle, makeup and clothing to make the Avatar more suitable for their own needs.

During the creation process, many well-known clothing brands in real life were exposed. It is not yet certain whether there is brand cooperation.

If the two parties are not successfully matched, The other party can communicate with the user's AI Avatar without any barriers through text. After the communication exceeds 3 rounds, the friend application can be sent to the Avatar owner, and the other party agrees. To start a conversation, the introduction of AI chatbots will help increase user retention time and the number of conversations.

According to foreign media reports, Snack officials stated that “as the level of training increases, AI Avatar will be able to help users screen and identify users who may be interested, and push suitable users to users.”

However, judging from the author’s actual experience, Snack currently only provides AI chat functions, and has not seen more results and changes in AI training. However, the fluency and logic are basically satisfactory.

In addition, Snack also uses AI to generate a planet. Users can view users in different areas of the planet by sliding their fingers on the screen. Users can view the user's profile card, interest tags and interact with them. The user interacts with the AI ​​Avatar, and can also apply to add the other person as a friend after the conversation.

Users can also express their willingness to match by sending love messages or conversations directly to users on the homepage or topics of interest. Since there are currently very few users in China, and most user profiles were registered a long time ago, the author was unable to match real users.

Gemsouls: Virtual AI equals self-created universe story

Gemsouls is a virtual AI social application launched in December 2021. In the past year, it has been in the Top 100 of the App store social download list in 47 countries and regions, including the United States and Canada.

According to Diandian data, Gemsouls has been downloaded more than 50,000 times in the past 30 days, 80% of which came from the United States. To date, videos related to the #Gemsouls topic have been viewed 18.9 million times.

The main value of Gemsouls’ existence is to allow users to build their own multi-dimensional universe, from characters to spaces to stories. Users can create their own virtual novels in the form of dialogue and chat.

First of all, users have their own world on Gemsoul. The platform divides the world into 6 categories: mythology, supernatural, superhero, futurism, realism, history, fantasy, etc. Users can create content according to their own needs Making your selection, the world background will determine the user-created Avatar background.

Users can create up to 6 exclusive AI Avatars through Gemsouls. However, what is different from regular Avatar creation is that users must not only set basic information such as gender and age for the Avatar, but also set the role, resonance, and facts for the Avatar. Select the description that meets your expectations from the other dimensions, and Gemsouls will generate a basic Avatar based on the description. Users need to manually select the Avatar's facial features and clothing to improve the degree of restoration.

In addition to the world and avatars, Gemsouls also supports users to create their own rooms. Users can create multiple rooms, and users can change the background photos, names and themes of the rooms at any time.

The room theme can be divided into 18 scenes such as cinema, classroom, store, forest, palace, desert, Mars, etc. Users can create different plots according to different scenes. In order to lower the threshold for user creation, users can also set up to 3 AI NPCs for a single scene. Users can communicate with NPCs and co-create novel content.

Users can also communicate and interact with AI Avatars that already exist on the Gemsouls platform. To a certain extent, AI Avatars are the same as real users, and users can communicate and interact with them normally.

Users can find and add AI friends on the homepage through homepage recommendations, discovery, and ID search, and all chat records between users and AI will be saved. The more interactions a user has with AI, the "higher the friend level."

In addition, users can also check the dynamics on the "Static Theme World" homepage and add real users as friends. However, overall, the ratio of AI to real people is at least 9:1. You have to search carefully to find the ones without "AI". I don’t know if it’s because the author is not two-dimensional enough, but the response rate for conversations with real people is not high, and the response rate is less than one tenth.

In addition, users can also join real-time chat rooms and participate in party games, role-playing or just chatting with chat room members. The author and AI Avatar wished each other a Merry Christmas in a room, which triggered many real people and formations .

Iris: AI, help you find your beloved TA in the vast universe

As a dating app, the biggest difference between iris and other similar products is that trained AI will screen suitable matches for users.

As one of the fastest-growing dating platforms, iris has received approximately 1.5 million downloads in the past 365 days, according to Dandian statistics.

Although it is still based on the basic setting of sliding matching, iris does not shy away from the fact that "face" is the first factor that attracts users to each other, so iris tries its best to find the right face for users.

First of all, the system will provide users with photos of different ages, different races, different genders, different looks and different characteristics. Users need to click "Like and Dislike" to convey their face preferences.

In this process, the system will try to learn and understand the user, and will push a batch of filtered photos again based on this. However, at this time, the traditional algorithm matching is still the main one, but some AI judgments have been added. .

When the user completes this stage, AI will push user photos that are completely recommended by AI to test the learning effect of AI and the possibility of future screening.

Theoretically, this is completely feasible and can help users quickly find matching objects that meet their needs in a large user pool, but a major prerequisite for this is that the user scale is large enough. For most emerging dating apps, the first problem to be solved is how to obtain enough high-quality users.

Looking carefully, there are actually two steps: Enough and high quality. Without these two major premises, all screening is meaningless.

This is also an important reason why the author understands and agrees with the design idea of ​​iris, but still does not get a good experience.

In the first three training processes, the author clearly released the signal that "I don't like Indian-Pakistani looks, I don't like black skin, I don't like older people, I don't like users with beards", but in the later system selection, there are still a large number of users. Being placed on a recommendation page that the AI ​​​​judges I like greatly reduces my trust in this model.

Of course this may be related to the fact that India is the largest download market for iris in the past 365 days, with about 36% of downloads coming from India. In other words, there is one Indian in every three people, and I can't escape. This is why during AI recommendation training, the author's favorability rate for the photos selected by the AI ​​is 80%, but when it comes to actually matching users, the favorability rate may not be enough. 10%. In the final analysis, the user pool is still too small.

In fact, in order to further improve the accuracy, iris also allows users to find what they need more conveniently by setting filtering conditions such as "distance, activity level and trustworthy value". The trustworthy value filtering will integrate the user's information. Multiple conditions such as cards, personal introductions, and number of matches will be considered. The credibility value itself will also be a positive cycle. The better the information, the more potential matches, and the higher the credibility.

In addition to potential target screening, iris's AI also plays the role of optimizing bio. When the user gives keywords, the system will automatically generate a personal profile for the user that meets the Dating platform's bonus points introduction. For example, the author just entered "I love This world", the system generated "From Turkey to Argentina, I witnessed...".

Extensive experience and sufficient funds will add 5 points, while deceiving others will deduct 10 points. Good but unreal.

However, in order to encourage users to make more use of AI recommendations, iris has launched the "Love Ticket" activity. The platform will reimburse meeting tickets for users with a high degree of matching, allowing the two to travel to each other at a low cost.

The above is the detailed content of New Product Issue 36｜AI Social, Inspiration Collection Box (Part 1). For more information, please follow other related articles on the PHP Chinese website!