Simei Media explores the commercialization of AI in the media field, and companies in the same industry are also increasing their presence

The media industry is leveraging artificial intelligence technology to seek a new development situation. Recently, Simei Media disclosed that it is jointly exploring matters related to the commercialization of AI in media and other fields with Beijing Zhipu Huazhang; another listed company in the same industry, Gravity Media, disclosed that it plans to cooperate with relevant parties in automatically generating content through artificial intelligence. explore.

Source: Photo Network

Simei Media signs strategic cooperation to explore the commercialization of AI in the media field

Recently, Simei Media Co., Ltd. (securities abbreviation: Simei Media; stock code: 002712.SZ) announced that the company and Beijing Zhipu Huazhang Technology Co., Ltd. (hereinafter referred to as: Zhipu Huazhang) signed a "Strategy Cooperation Agreement", the two parties will conduct joint research around various business areas of the media and fully explore the commercialization model of the multi-lingual 100-billion-level ultra-large-scale pre-training model (hereinafter referred to as: Zhipu Large Model) led by Zhipu Huazhang. It also trains and generates the company's professional models based on the large-scale model of Wisdom, and realizes the commercialization of AI in media and other fields.

The announcement shows that the large model of Zhipu was transformed from the technical achievements of the Department of Computer Science of Tsinghua University. Based on this, Zhipu Huazhang has built a high-precision universal knowledge graph and created a cognitive engine driven by two wheels of data and knowledge.

In addition, the "Winter Olympics Sign Language Broadcasting Digital Human System" launched at the 2022 Beijing Winter Olympics is jointly built by Zhipu Huazhang, Ling Yunguang (688400.SH) and Beijing Radio and Television. On December 2, 2021, Zhipu Huazhang was included in the list of the seventh batch of "Specialized, Special and New" small and medium-sized enterprises in Beijing in 2021.

Simei Media has been deeply involved in the cultural media industry for many years and has accumulated a large amount of digital marketing, digital reading, and video content resources and data, which can provide core production factors for AI models. It disclosed that this cooperation between the company and Zhipu Huazhang is based on the purpose of long-term cooperation, common development, mutual benefit and win-win, and jointly explores the commercialization of artificial intelligence models in the media field.

Looking further, Simei Media and Zhipu Huazhang will cooperate in four aspects: media, digital people, AI intelligent writing, and commercialization.

In the media field, through pre-trained large model media solution services, multi-scenario text summarization, review writing, article writing and other functions are realized to help improve the intelligent business capabilities and market development of the media industry. In terms of digital human generation system, it provides universal digital human image, real-life digital human image construction function, digital human broadcast generation function and privatized deployment, assisting the development of media publicity and realizing IP creation, external publicity and other multi-scenario needs. The pre-trained model can be applied to AI intelligent writing, supporting various tasks such as text summarization and product reviews, and realizing the function of automatically generating text. The two parties will work together to study how to apply the large-scale smart spectrum model in the business field to accelerate the promotion of the model in the service industry and manufacturing industry.

Layout in multiple fields such as artificial intelligence and expand profit models

Simei Media is a comprehensive cultural media group whose business scope includes marketing services, film and television content, digital copyright operations and services. Among them, marketing services include all-media planning and agency such as the Internet, TV, outdoor, radio, newspapers, magazines, etc., promotion and distribution of variety shows and film and television dramas, brand management and advertising creativity, etc. This part of the business is Simei Media’s main source of income.

Simei Media will achieve operating income of 4.186 billion yuan in 2022, a decrease of 5.95% compared with the same period last year. In the company's total revenue in 2022, marketing services accounted for 97.28%, and its operating income reached 4.072 billion yuan.

In the first quarter of 2023, Simei Media achieved operating income of 1.210 billion yuan, an increase of 42.91% over the same period last year; the net profit attributable to shareholders of the listed company turned a profit and was 1.8175 million yuan. The performance growth was mainly due to the expansion of the digital marketing business in this period.

It is worth mentioning that since 2023, Simei Media has expanded its business layout in multiple fields and expanded its profit model.

On April 18, 2023, Simei Media disclosed that its holding subsidiary Zhejiang Chuangshi Lingrui Network Media Technology Co., Ltd. (hereinafter referred to as: Chuangshi Lingrui) planned to invest 5 million yuan to establish a wholly-owned subsidiary, Hangzhou Jingxi Orange Select Network Technology Co., Ltd. Chuangshi Lingrui mainly conducts business expansion in the field of pan-e-commerce, including e-commerce live broadcast, e-commerce agent operation, short video content delivery, virtual product sales and other business types. The project will rely on Chuangshi Lingrui as a Douyin agent Mature platform operation experience provides customers with a full range of services from advertising to live streaming sales.

At that time, Simei Media disclosed that the company will also explore the potential of new technologies in e-commerce scenarios, use advanced algorithms and big data analysis technology to try in the fields of AI shopping guides, intelligent customer service, and automatic content generation to improve Customer experience with original products and services.

In addition, on April 25, 2023, Simei Media also responded on the exchange interactive platform that the company will continue to study the business combination of artificial intelligence large models and digital reading.

AI technology is reshaping the media ecology, and Gravity Media is also exploring layout

Companies in the media industry are leveraging the power of artificial intelligence technology to usher in a new round of development opportunities based on rich content. Not only Simei Media, but on May 10, Gravity Media Co., Ltd. (securities abbreviation: Gravity Media; stock code: 603598.SH) also disclosed a strategic cooperation matter in the field of artificial intelligence.

According to disclosures, Gravity Media and Beijing Lanzhou Technology Co., Ltd. (hereinafter referred to as: Lanzhou Technology) signed a "Strategic Cooperation Agreement". Both parties will jointly lay out the AIGC lightweight model based on the AI2.0 era in the content and marketing fields. Applications.

Gravity Media’s main business includes four sectors: brand marketing, performance marketing, social marketing, e-commerce marketing and operation services. The company has built a business model ranging from content creative design, communication strategy, media distribution to data consulting and e-commerce operations, forming a full-range and full-link ecological marketing service system with synergy between product, efficiency, and sales.

The company's total operating income in 2022 is 4.333 billion yuan, a decrease of 21.17% compared with the same period last year. In the first quarter of 2023, Gravity Media achieved operating income of 957 million yuan, a year-on-year increase of 18.62%; the net profit attributable to shareholders of listed companies was 8.6775 million yuan, a year-on-year increase of 4330.78%

This strategic cooperation, Fanglanzhou Technology, was established in 2021. The company is committed to providing a new generation of cognitive intelligence platform for global enterprises based on natural language processing (NLP) technology, and assisting the digital transformation and upgrading of enterprises. According to disclosures, in recent years, Lanzhou Technology has further integrated the underlying key technologies similar to Chat GPT based on its "Mencius lightweight pre-training model" with independent intellectual property rights, and has accumulated many technical advantages in aspects such as AIGC technology to generate content.

Regarding this cooperation, the two parties will focus on the main business of Gravity Media and rely on key technologies such as Lanzhou Technology’s AI large model to jointly develop innovative AIGC lightweight models and product applications.

Among them, Gravity Media and Lanzhou Technology will first develop AIGC products in text generation scenarios such as marketing copywriting and video scripts; in the future, they will jointly explore and make technical reserves in multi-modal generative AI such as Vincent pictures and Vincent videos. When the technology matures, it will be implemented in creative pictures and creative video scenarios.

In addition, the types of business based on AIGC are becoming increasingly rich. The two parties will continue to jointly explore AIGC’s innovative models in other business scenarios and jointly carry out related product research and development and ecological cooperation.

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