Google’s new generation AI model has just been released and it plans to apply it to the advertising business

News on May 18, internal documents show that Google is working hard to quickly integrate the latest artificial intelligence technology into its core products and services, and the company has approved the use of large language models to promote generative Artificial intelligence plan for advertising and assisting YouTube creators.

Last week, Google released its latest and most powerful large language model, PaLM 2. The company used large amounts of text data to train PaLM 2 so that it can respond to questions and instructions like a human. According to the documents, some teams within Google are planning to use PaLM 2-powered tools to allow advertisers to generate their own media assets and provide YouTube creators with suggestions for making videos.

In addition, Google is testing the application of PaLM 2 technology to YouTube youth content, such as titles and descriptions. For creators, Google is trying to provide five creative ideas for videos based on relevant topics to achieve better creative results.

As the AI ​​chatbot craze spreads rapidly across the tech industry and attracts the interest of Wall Street, tech giants such as Google, Microsoft, Meta and Amazon are scrambling to embed the most sophisticated models into as many products as possible in the product. Since the end of last year, OpenAI, supported by Microsoft, released ChatGPT, once again detonating a war in the field of Internet search. In this competition, Google is particularly urgent.

Google has experienced continuous rapid expansion for nearly 20 years, but has found itself in trouble due to lackluster revenue growth in recent quarters. Google, Facebook and other companies have been severely affected since last year as advertisers have been cutting online marketing budgets as fears of a recession have grown. Taking Google as an example, paid search ad conversion rates have declined across most industries this year.

In addition to search, email and spreadsheets, Google also plans to use generative artificial intelligence products to prompt customers to spend more to increase revenue and improve profit margins, according to the filing. It is reported that the artificial intelligence-driven customer support strategy may cover more than 100 Google products, including the Google App Store, email, Android search, and Google Maps.

Chatbots can provide specific answers in simple, clear sentences and allow customers to ask follow-up questions before recommending them the most appropriate advertising plan.

A Google spokesman declined to comment.

Recently, Google launched Google Duet and Chat Help, allowing people to use natural language to get answers to cloud-related questions, such as how to use certain cloud services or features, or to get detailed implementation plans for their projects.

It is reported that Google is also developing a product similar to Stable Diffusion internally for image creation. Stable Diffusion's technology is similar to OpenAI's Dall-E, which can quickly generate images of various styles based on the user's text prompts.

It’s no surprise that Google plans to push its latest artificial intelligence model into advertising. Last week, Facebook parent company Meta launched the AI ​​Sandbox, a "test playground" for advertisers to try out new generative AI advertising tools. The company also announced updates to Meta Advantage, its portfolio of automation tools and products that advertisers can use to enhance their ad campaigns.

It is reported that on May 23, Google will launch new technologies for advertisers at its annual event Google Marketing Live. While the company hasn't revealed details about which technologies it will release, it has made it clear that artificial intelligence will be a central theme.

The campaign’s website states: “With our AI advertising solutions, you can amplify your marketing expertise and achieve powerful business results in today’s ever-changing economic environment.”

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