"AI Stefanie Sun" became popular and caused controversy. People in the music industry: keep an open attitude

"AI Stefanie Sun" became popular and caused controversy. People in the music industry: keep an open attitude

With the development of AI (artificial intelligence) technology, the wind of AI has spread to the music industry.

Recently, "AI Stefanie Sun" has become popular on the Internet for her covers of songs such as "Rainy Day". As a representative figure in the Chinese music scene, Stefanie Sun's music works have always enjoyed high popularity and reputation. However, the "AI Stefanie Sun" can even imitate her "breathing sound". For a time, she was "the first to lose her job after the advent of AI" Topics such as "It's Stefanie Sun" have become hot searches. The popularity of "AI Stefanie Sun" has also brought about copyright, legal and other disputes. In this regard, Red Star News reporters interviewed many industry insiders.

AI Stefanie Sun’s video posted online

Can AI singers sing instead of real people?

Artificial intelligence is currently being integrated into various fields at an unprecedented speed, and the music industry is no exception.

The so-called "AI Stefanie" is synthesized by artificial intelligence technology. From Jay Chou's "Chrysanthemum Terrace" and "Blue and White Porcelain" to Wu Bai's "Norwegian Wood" and Liu Huan's "Song of a Hero", "AI Stefanie" can perform. You can see various songs covered by "AI Stefanie" on Bilibili, Douyin and other video platforms. Some of these videos have achieved good traffic, such as "AI Stefanie" released by UP host "Chen Motong 1995" on April 14. "The video covering Jay Chou's "Hair Like Snow" has received more than 1.6 million views. Regarding these videos, many netizens said: "This is not Stefanie Sun's singing style at all. Performance.". ”

Stefanie Sun

In addition to "AI Stefanie Sun", "AI Jay Chou", "AI Cyndi Wang" and other "AI singers" have also "launched works" not long ago. What do people in the industry think about this? Can AI singers really replace real people?

The famous music producer Ge Fei has produced albums for artists such as Zhang Jie and Xu Fei. He currently serves as the co-founder and CEO of Caotai Echo, whose musicians include Sound Toys, Mo Xizishi, etc. Ge Fei said that he has noticed the recent phenomenon of "AI Stefanie Sun" suddenly becoming popular. Some ordinary viewers will become curious. They will understand the status of AI singers and become curious about AI technology. For those audiences who focus on researching AI technology, they may be more concerned about the ability of AI singers in voice learning.

"I think there is no way for AI singers to replace real singers." Ge Fei said bluntly: "AI singers may replace a large number of mediocre singers, which are singers who have no characteristics, but are personalized and unique. AI can certainly not replace singers who have unique singing timbre, voice, singing voice and interpretation ability."

In the opinion of many people in the industry, the musical creativity, creative concepts and other human personalized characteristics of traditional singers are difficult to match and replace by AI singers; moreover, current AI singers also need to perform complex music calculations and editing, and lack real people. A singer's ability to improvise during a live performance.

Is "AI Stefanie Sun" infringing?

Some legal sources said that AI singers may be involved in infringement issues. Lawyer Lan Tianbin, senior partner of Jiangsu Fade Dongheng Law Firm, said that according to the provisions of the Civil Code, the protection of natural persons’ voices shall refer to the relevant provisions on the protection of portrait rights. In this case, the AI-synthesized voice is very similar to the singer Stefanie Sun, which may violate the Civil Code. Lawyer Lan Tianbin said that if netizens use AI singers to cover songs for fun or appreciation, it is "using other people's published works for personal study, research or appreciation." According to the "Copyright Law", they can do so without the permission of the copyright owner. Failure to pay them generally does not constitute infringement. If it may infringe intellectual property rights when used for commercial purposes, the relevant company or singer can request to stop the infringement, eliminate the impact and compensate.

As for the possible infringement issue of AI singers, Ge Fei said frankly that he is open to the current popularity of AI singers, but will definitely protect the rights and interests of his company’s artists, “Suppose someone makes an AI voice of our artist, and then If there are some commercial moves, or if he uses our voices to sing songs that are harmful to our tonality, we will definitely be unwilling to do so and will definitely stop them."

Ge Fei revealed that his company will consider cooperation with AI in future development. "Of course, I am currently studying how it will work specifically. I think it will bring some new possibilities to the industry, how to produce works in the future, how to Realization requires observation and exploration. I am not opposed to AI singers at all. To be honest, I am thinking about whether I can use artificial intelligence methods to train a kind of timbre that is rare in our field."

Where is the future of AI singers? Ge Fei believes that the emergence of AI singers is very helpful for some music companies to become "virtual artists", "because most of the previous virtual artists were limited to images, such as what they look like and what clothes they wear, which are more visual aspects." . But the auditory level is not there yet. For our company, we can consider making a virtual image, and then giving this image a timbre, a style, and a singing style, and then using the AI ​​voice learning ability to create a new singing style Method, vocals, timbre, or key. I feel like that could happen soon."

Industry insiders said that the emergence of "AI Stefanie" not only represents the development of the digital transformation of the music industry, but also declares the deep penetration of artificial intelligence technology into the music industry. In the future, AI music may become a tool for producing music works, further stimulating the innovation and development vitality of the music industry. However, the infringement issues that AI singers may involve should be taken seriously.

Red Star News reporter Zhang Shihao editor Jiang Qing intern Ling Gewen

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