How to use PHP to implement the pre-sale function of the mall
With the development of the e-commerce industry, the pre-sale function has gradually become one of the necessary options for e-commerce platforms to win the favor of consumers. Pre-sale means that merchants provide a certain number of product reservation services before officially selling the products, that is, customers can place orders in advance to reserve products that will be launched in the future. In the pre-sale stage, merchants can attract users to pre-sell through various channels, increase market promotion, obtain customer ordering intentions, and predict sales in advance for the product launch, so as to rationally formulate later production plans and market strategies, replenish inventory, etc. In this article, we will share how to use PHP to implement the mall pre-sale function to achieve better user experience and marketing effects.
1. Understand the pre-sale model
Pre-sale can be divided into two models: full pre-sale and deposit pre-sale.
- Full pre-sale: This means that users need to pay the full price in one go after placing an order, and the merchant will deliver the goods within a specific time in the future. If the merchant fails to fulfill its delivery commitment within the specified period, the user can request a refund or make a claim.
- Deposit pre-sale: It means that users need to pay a certain amount of deposit when placing an order, and the merchant will ship the goods within a specific time in the future. If the customer fails to pay the balance within the specified period, the order will be deemed to be canceled and the deposit will not be refunded. If the merchant fails to ship within the stipulated time, the user can refund the full amount or cancel the order.
2. Implement the pre-sale function
- Add product pre-sale information
Merchant needs to add special labels or icons to pre-sale products. Indicate the pre-sale status of the product and indicate the start and end time of the pre-sale in advance. The specific information can be implemented through database storage or caching.
- Define pre-sale orders
Merchant needs to define a special order format to meet the needs of pre-sale orders, such as adding fields such as deposit or reservation value, delivery time, etc. . When a pre-sale order is received, the system needs to check whether the order format is correct and update the inventory and order status.
- Arrange delivery plan
Merchants should plan production and delivery time based on the demand information in the pre-sale order. Generally, the pre-sale period should be set to a sufficiently generous time time to avoid affecting the user experience due to the production speed not being able to keep up.
- Payment for pre-sale orders
Merchant can collect full or partial payment from customers according to the pre-sale method in order to process orders, issue coupons and other marketing activities.
- Arrange the refund process
During the pre-sale process, when a refund occurs, the merchant must handle the refund in a timely manner to protect the rights and interests of consumers. Merchants can provide refund terms and process instructions, and pay attention to avoiding refund disputes.
3. Notes
- Reasonable inventory planning is required to avoid pre-sale quantities exceeding actual inventory.
- Need to pay attention to consumer rights, explain refund policies, and handle customer service.
- Need to strictly control the delivery speed and ensure commitment.
- Need marketing promotions such as coupons and gifts.
In short, the realization of the pre-sale function requires a complete mall backend and customer service system, and the production cycle and inventory parameters of the product need to be determined. Related functions can be realized through technical means (such as PHP). I believe that with careful planning by merchants, the pre-sale function can bring users a better shopping experience and sales revenue.
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