Targeting Microsoft's Bing chat, news says Google will use Magi chatbot to transform its search engine

News on May 7, according to the Wall Street Journal, a leaked document within Google shows that Google plans to use artificial intelligence (AI) to transform the search engine to make search results more "Personalization," "Diversity," and "Visualization," are the changes expected to roll out this year.

According to reports, Google is developing an AI chatbot called Magi, similar to Microsoft’s Bing Chat (Bing Chat). The purpose of this robot is to help users find things they cannot find through the existing Google search interface. The results and answers, Google may release this robot at the Google IO conference on May 10, 2023. While Google has launched the Bard chatbot, it has yet to integrate it into other products.

In addition to chatbots, Google plans to embed short videos and social media posts within standard link list search results. The content will be tailored to the user's interests and preferences, making searches more "personalized." At the same time, Google also wants to make search more "visual" and "concise", providing more images and summaries so that users can understand it at a glance.

In addition, Google will improve the quality and diversity of search results to avoid duplicate or outdated information. IT House noted that Google will also try to make search more "humanized" and use natural language processing technology to allow users to ask questions and get answers in a natural way.

These changes show that Google is trying to keep up with Microsoft's progress in AI and changes in user needs in the way they search. With the development of AI technology, search engines must not only provide links, but also provide answers and analysis, which means huge changes for consumers, search engines, and content providers.

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