AI helps Microsoft compete with Google in search business: Bing visits increase by 15.8%

Microsoft and Google have taken the lead in the rapid competition in the field of generative artificial intelligence, mainly due to the artificial intelligence technology behind the chatbot ChatGPT. ChatGPT has been popular all over the Internet since its launch. NVIDIA CEO Jensen Huang called it the "iPhone moment" in the field of artificial intelligence.

News on March 23, data from market analysis company Similarweb showed that Microsoft’s move to integrate OpenAI artificial intelligence technology into Bing has caused more users to switch to Bing. This search engine, which few people usually pay attention to, has continued to grow in page views.

Data as of March 20 this year show that since Microsoft launched the new Bing that integrates artificial intelligence chat bots on February 7, its page views have increased by 15.8%, while Alphabet’s Google search engine Page views dropped nearly 1% during the same period.

These data initially indicate that Microsoft and Google have achieved a leading position in the rapid competition in the field of generative artificial intelligence, mainly due to the artificial intelligence technology behind the chatbot ChatGPT. ChatGPT has been popular all over the Internet since its launch. NVIDIA CEO Jensen Huang called it the "iPhone moment" in the field of artificial intelligence.

This is also a rare opportunity for Microsoft to enter the search market. Google has been the dominant player in search for decades, with more than 80% share of the more than $120 billion market.

Bing is expected to gain more ground in the coming months if Google continues to delay integrating generative artificial intelligence into its search products, said market research firm analyst Gil Luria. Search market share.

Since February this year, Microsoft has opened the new Bing integrated with artificial intelligence to most users around the world, but Google did not start publicly testing its own chatbot Bard until this Tuesday.

Luria said: "Bing's current market share is less than one-tenth of Google's, so even if it can convert 1% or 2% of Google users, it will bring benefits to Bing and Microsoft." Substantial benefits."

After integrating artificial intelligence technology, Bing's application downloads increased eightfold globally, according to data.ai, an application research company. Data shows that downloads of Google search applications fell by 2% during the same period.

Still, some analysts say it's possible for Google to overcome early problems and maintain its lead in search. Google replaced Yahoo, the leader at the time, as the dominant player in search at the beginning of this century.

Yongjei Jeong, an analyst at Mirae Asset Securities in South Korea, said when talking about how Google’s algorithm helps it beat Yahoo search, “Google’s ranking algorithm may have an advantage over its competitors.”

The above is the detailed content of AI helps Microsoft compete with Google in search business: Bing visits increase by 15.8%. For more information, please follow other related articles on the PHP Chinese website!