Adobe 'Firefly' explodes again: playing with video production, or subverting the design industry

A month ago, the news that Adobe released Firefly attracted the attention of the entire technology field. Under the Adobe family bucket, some products have already entered the AIGC field.

Some effect display.

Compared with AI drawing technologies such as stable diffusion and midjourney, Adobe’s product is of great significance. Its output content can be layered, details can be changed, and ultra-high resolution output can be achieved The rate is equivalent to AI officially entering the design industry. So much so that some people say that with the rapid development of AI technology, that famous joke may no longer be a joke:

## Initially, Firefly's goal was to generate commercially safe still images.

But today Adobe took it a step further and announced the introduction of Adobe Firefly to Adobe’s video, audio, animation and motion graphics design applications.

The new version of Firefly allows anyone to easily edit videos, say a few words and let AI automatically perform color grading, add background music and sound effects , create animated fonts, graphics and logos. Firefly also promises to automatically convert director's scripts into storyboards and pre-visualized animations - generating animations directly from sketches.

This is a bit scary.

According to reports, several capabilities being explored by Adobe Firefly for Video include:

• Text to Color Enhance: You can change the color scheme, time of day, or even the season in a recorded video, instantly changing the mood and setting to evoke a specific tone and feeling. With a simple prompt, such as "make this scene feel warm and inviting," AI can change the tone of the video.
• Premium Music and Sound Effects: Creators can easily generate royalty-free custom sounds and music.
• Stunning fonts, text effects, graphics and logos : Just a few simple words , creators can generate subtitles, logos and title cards, as well as custom contextual animations in minutes.
• Powerful scripting and B-roll capabilities: Creators can use script-to-text AI analysis to Dramatically speed up pre-production, production and post-production workflows.
• Creative Assistant and Co-Pilot: With personalized generative AI-driven “how-to’s, Users can master new skills and accelerate the process from initial idea to creation and editing.

Here, Adobe has also released some effect demonstrations, allowing us to intuitively experience these capabilities:

Generate BGM and configuration with one click Sound effect:

## One-click to change video tone and edit video:

Generate descriptions and scripts for video content:

Generate 3D dynamic gold fonts with one click:

Analyze the script and generate Storyboards and even pre-made videos:

It’s worth noting that so far we’ve only seen Adobe’s own demos of these features. How effective it is in actual use, we can only wait to experience it.

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