Microsoft integrates ChatGPT related AI technology into more development tools

News on March 7, local time in the United States on Monday, Microsoft announced that it will integrate the AI ​​technology behind the popular chatbot ChatGPT into the Power Platform Among other development tools, the platform allows users to build applications with little or no coding, the latest move by Microsoft to integrate AI technology into its products.

Microsoft said that new features have been added to a series of business intelligence and application development tools within the Power Platform, such as Power Virtual Agent and AI Builder. Among them, Power Virtual Agent, a tool for enterprises to build chatbots, can now connect to internal company resources and generate weekly reports and summaries of customer inquiries.

Microsoft has also added generative AI capabilities to AI Builder, allowing enterprises to automate certain workflows, and launched a new version of its business management platform Dynamics 365 based on this technology. Dynamic 365 Copilot is the latest version of the platform and includes many applications for sales, customer service and marketing.

Dynamic 365 Copilot can use AI to automate certain tasks, such as data collection and analysis or creating email campaigns. It can also help marketers filter target customer categories and write product listings for e-commerce. The new features were released in preview form on Monday and are being tested by hundreds of early customers. For example, Italian aperitif maker Campari is trialling Microsoft’s AI marketing tools to help plan a Negroni cocktail promotion.

Microsoft also said on Monday that CEO Satya Nadella will host an event on March 16 to discuss "Reinventing Productivity with AI," which may be released at that time More software updates with AI support.

Enterprise apps are Microsoft's latest AI update so far this year, as the company has added language generation tools and chatbots to its Bing search, Windows operating systems, and Teams, among many other products. However, Microsoft has not yet announced AI updates to its Office suites, including Word and Excel.

Last year, an AI programming tool called GitHub Copilot was successfully unveiled. In January this year, Microsoft expanded its investment in ChatGPT developer OpenAI. Nadella previously said that Microsoft plans to use AI and OpenAI tools to comprehensively update the company's product lineup.

In the field of enterprise applications, Microsoft has been operating for more than 20 years but still lags behind its competitors. Nadella ultimately hopes to use AI to break the boundaries between various applications. Previously, each application had its own workflow, such as ERP (enterprise resource planning) and CRM (customer relationship management) software. Now, Nadella hopes to integrate them and use them to retrieve information controlled by AI to help complete more tasks.

New AIGC systems such as ChatGPT and DALL-E have attracted a lot of attention in the past few months, leaving enterprises scrambling to figure out how and if they should use these content generation tools. At the same time, the AI ​​gold rush is causing anxiety because AI can go wrong. Some banks have banned the use of ChatGPT, while other companies have asked employees not to share confidential information with the system or have expressed concerns about how the AI ​​products they are using will handle private company data.

But most companies appear to be paying close attention to advances in the field of AI and the potential impact of this technology on their businesses. Large tech companies, from Google parent Alphabet to Baidu, are accelerating the integration of generative artificial intelligence (AIGC) into their products.

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