Baidu's generative AI 'Wen Xin Yi Yan” is about to debut, fully empowering various businesses

Since this year, ChatGPT, a generative dialogue product launched by the American company OpenAI, has swept the world. It has shown its ability to change the rules of the game in multiple industries and demonstrated the potential to change the world. The popularity of ChatGPT means that human society has officially entered the era of artificial intelligence. At the same time, in countries with advanced artificial intelligence technology such as the United States and China, various competing products are on the way non-stop.

chatGPT may seem like a thunderstorm, but behind the ordinary dialogue window are leading technologies, huge investments, massive data, multi-dimensional scenarios and other factors that resonate, thus forming a very high threshold. Similar products soon appeared in the domestic market, providing free or paid services through WeChat public accounts and mini-programs, which were denounced as "copycats" by CCTV.

Without long-term accumulation of AI technology, launching competing products with powerful capabilities is no different than a castle in the air. What is expected to be launched to the market first is Baidu's large language model "ERNIE Bot" officially announced on February 7. It will be officially unveiled in March. It is another Baidu model after Wenxin Yige. A generative AI product.

On the day of the announcement, Baidu’s Hong Kong stock price surged 15.33%. The frenzy in the capital market is gradually cooling down, and Baidu Wenxinyiyan will also reveal its true face. I believe there will be similar products to follow. The above questions are not difficult to answer, and time will give the answer - it shouldn't take too long.

Generative AI innovation is not opportunistic

First of all, we must believe in China’s overall strength in the field of AI, so it will inevitably be able to produce innovative products that can rival chatGPT. Especially for natural language processing of Chinese scenes, Chinese companies such as Baidu undoubtedly have inherent advantages. At the same time, this is a market that is widely optimistic in the industry and full of huge potential. Giants in the Internet and other fields are deploying generative AI, and a number of startups will also gather to enter this field.

Therefore, Baidu’s generative AI Wen Xinyiyan is about to be launched, and the energy accumulated behind it is like an iceberg hidden under the sea. According to media reports, Robin Li directly set his 2023 OKR as "leading the intergenerational change of search experience." Unlike his skeptical attitude towards the Metaverse, Robin Li is highly optimistic about AIGC in public. (AI generated content), for Wen Xinyiyan, Baidu has invested massive resources internally to promote it. Baidu’s advantages come from many aspects. At the strategic level, as early as 2017, Baidu announced "All in AI" and made a full-stack layout in the chip layer, framework layer, model layer and application layer of the AI ​​technology architecture. From the high-end chip Kunlun core, to the Feipiao deep learning framework, to the Wenxin pre-trained large model, Baidu has key self-developed technologies at all levels, which is unique in the country.

Among them, the model layer is a newly added category of the IT technology stack in recent years, and behind it lies a revolution in the artificial intelligence implementation model. Baidu is one of the pioneers in building large models. The "2022 China Large Model Development White Paper" recently released by IDC pointed out that Baidu's Wenxin Large Model is in the first echelon in the market structure, with comprehensive leadership in product capabilities, ecological capabilities, and application capabilities. Widely recognized by the industry. Wu Lianfeng, vice president and chief analyst of IDC China, said, "Under the large model evaluation framework proposed by IDC, Baidu Wenxin's large model performed very well, which is a solid foundation for its creation of a large language model Wenxin Yiyan."

At the application level, Baidu Search, Baidu Smart Cloud, Baidu Driverless Vehicle and other businesses are all in the leading position in the industry, and will be the best soil for Wen Xin Yiyan to be implemented. In terms of industrial ecology, Baidu holds the first-mover advantage. Currently, nearly 300 leading companies in the Internet, media, finance, insurance, automobile, enterprise software and other industries have announced that they will join the Wenxinyiyan ecosystem. It is worth mentioning that C114 Communication Network also announced its access to Wenxinyiyan and became its first batch of ecological partners.

Finally, at the R&D level, Baidu is one of the technology companies with the highest R&D investment in China. According to the latest Baidu 2022 fiscal year performance report, the annual revenue was 123.675 billion yuan, and the net profit (non-GAAP) was 20.68 billion yuan, a year-on-year increase of 10%; core revenue has exceeded market expectations for four consecutive quarters. The financial report shows that Baidu's core research and development expenses will reach 21.416 billion yuan in 2022, accounting for 22.4% of Baidu's core revenue.

In the past 10 years, Baidu has continued to invest in AI during the incubation period, with a total R&D of more than 100 billion yuan, thus creating a strong AI technology moat. The "China Private Enterprise Invention Patent Grants Report (2021)" released by the Intellectual Property Development Research Center of the State Intellectual Property Office also shows that Baidu ranks among the Top 10, among which AI patent authorization has ranked first for five consecutive years.

The industry must be clear that in the world of AI, in the breakthrough direction of generative AI products, which is full of huge potential, there is no possibility of success by relying on opportunism. The blockbuster success of ChatGPT comes from the strong investment and leading technology behind it. Baidu has also used its absolute hard power to create a truly generative AI product. In the hustle and bustle of the domestic market, only innovative products can stand out.

How Wen Xinyiyan empowers Baidu’s business

Baidu regards generative AI as a development opportunity. Before the launch of Wen Xinyiyan, Baidu had achieved significant technological advantages in the AI ​​field after years of intensive and continuous R&D investment. The emergence of new products and new business models will undoubtedly benefit technologically innovative companies like Baidu, which can Seize market opportunities. Previously, Baidu had taken the initiative to attack the industry market by building a large Wenxin model and launching the AIGC product Wenxin Yige.

BofA Securities predicts that Wenxinyiyan, released in March, will show similar characteristics to ChatGPT, that is, it can use multimedia as​​ Universal generative AI in formats and across disciplines to create comprehensive results; the combination and integration of multiple AI capabilities such as natural language processing, computer vision, machine learning, and knowledge graphs #​;Large-scale language models usually include a large number of parameters and reinforcement mechanisms pre-trained with massive data, which can make the algorithm results more consistent with the designer's best strategy, such as content that complies with local regulations. So, how will Wen Xinyiyan empower others? After the financial report was released, Baidu founder, chairman and CEO Robin Li said in an internal letter, "AI technology has developed to a critical point, and all walks of life will inevitably be changed. China's AI market is about to usher in explosive demand. Growth, the release of its commercial value will be unprecedented and exponential. As the best representative of the long-term growth of China's artificial intelligence market, Baidu is standing on the top of the wave."

Introduced in Robin Li's internal letter, Baidu plans to integrate multiple mainstream businesses with Wen Xin Yi Yan: The integration of Wen Xin Yi Yan and search will lead to intergenerational changes in search experience; Wen Xin Yi Yan will use Baidu Intelligent Cloud to Providing services to the outside world will fundamentally change the rules of the game in the cloud computing market; in addition, Wenxinyiyan's large model will also be installed on the Apollo smart cabin series products and integrated with Xiaodu.

Take the cloud computing industry as an example. On December 27 last year, Baidu Smart Cloud released the first domestic full-stack self-developed AI infrastructure "AI Big Base" and comprehensively upgraded 25 products and technologies. Based on this foundation, Baidu can standardize the output of intelligent underlying capabilities, turning high-threshold technologies such as chips, large models, and deep learning frameworks into water and electricity for customers to use on demand.

#Li Yanhong pointed out that before choosing a cloud vendor, he paid more attention to basic cloud services such as computing power and storage. In the future, more will depend on whether the framework is good, whether the model is good, and the collaboration between models, frameworks, chips, and applications. It is understood that Wen Xinyiyan's capabilities will be first implemented in content and information-related industries and scenarios through Baidu Intelligent Cloud. Related industries such as media, entertainment, enterprise software, etc., relevant scenarios such as intelligent customer service, employee training, inspection daily, Knowledge extraction, etc.

Another example is Baidu search. In recent years, the search model has faced the impact of the mobile Internet. Some super APPs have separated Internet information into "isolated islands", making search more and more scenario-based, and search demand has also been diverted. Generative AI and search engines are complementary, and this will be the stage for Wen Xinyiyan to flex his muscles. On the eve of the 2023 Baidu Create AI Developer Conference, Baidu Search has announced that it will upgrade its "generative search" capabilities based on Baidu's self-developed generative model.

Robin Li emphasized in an internal letter that the integration of Wen Xin Yiyan and search will lead to an intergenerational change in search experience. In addition to providing better searches and answers, we will also provide new interaction and chat experiences, as well as unique generated content, which will greatly enrich the content ecology and supply, attract more users, and have the opportunity to form new traffic entrances.

According to Baidu’s official statement, with Wenxinyiyan’s internal testing and openness, Baidu will establish a flywheel between developers and users’ calls and model iterations, build an open and prosperous technology ecosystem, and seize the power of AI. New opportunities for application waves. Facing the future, Baidu will also fully seize the business growth opportunities after the economic recovery, continue to adhere to cost optimization and efficient operations, and promote the long-term development of the three major growth curves with a healthier operating status.

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