Microsoft's new Bing daily active users exceed 100 million, mainly due to the integration of AI chatbots

News on March 10, Microsoft said on Thursday local time that the number of daily active users of its Bing search engine exceeded 100 million, mainly because the new version of Bing integrates artificial intelligence Chat feature, and the number of users of the company's Edge browser is growing steadily.

Microsoft Vice President and Chief Marketing Officer Yusuf Mehdi (Yusuf Mehdi) said, "We fully realize that our market share is still very small and low, only in the single digits." He said , Microsoft’s share of the search market is quite small compared to Google. “Speaking of which, it feels so good to be at the dance party!”

Google has not announced the number of daily active users of its search engine. But StatCounter data shows that Google's search engine market share in the United States is usually just under 90%, compared with only 6% or 7% for Bing.

Microsoft said that "millions of active users" are trying out a preview version of Bing that integrates artificial intelligence chat features, and about one-third of them are people who have not used Bing before. Microsoft also attributes this to the slow but steady growth of Microsoft Edge browser. Microsoft Edge browser sets Bing as the default search engine. If the user insists on switching to other search engines, the Edge browser will repeatedly prompt the user to switch back to Bing.

Microsoft launched the artificial intelligence chatbot function in Bing in a "limited preview" a month ago, using OpenAI's large language model (LLM) as the supporting technology. So far, Microsoft has made some adjustments to the bot's behavior to address issues with the bot sometimes including strange and threatening content in conversations. One of the changes is to limit the number of responses the chatbot can give in a single instance, because the longer the session, the more likely the bot's responses will go off-kilter. Recently, Microsoft has also introduced some "personalization" features for chatbots to make answers more direct or interesting.

Since last month, Microsoft began to add the "New Bing" function to the Edge browser, Skype, Windows 11 taskbar and some development tools. In addition, Microsoft is also testing "multimodal artificial intelligence" technology that can handle multiple forms of input including images, text, audio and video.

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