What are the meaning and characteristics of short videos?

Short video is a way of disseminating Internet content. It is generally a video within 5 minutes that is disseminated on new Internet media. The characteristics of short videos are simple production process, low production threshold and strong participation.

Meaning:

Short video is short video, which is a way of disseminating Internet content. It is generally the duration of dissemination on new media on the Internet. Videos within 5 minutes; with the popularity of mobile terminals and the speed of the Internet, short, fast and high-traffic content has gradually gained favor from major platforms, fans and capital.

Features:

Different from micro-movies and live broadcasts, short video production does not have specific expression forms and team configuration requirements like micro-movies. It has simple production processes, low production thresholds, and high participation. It has the characteristics of strong sex, and has more communication value than live broadcast. The ultra-short production cycle and interesting content pose certain challenges to the copywriting and planning skills of the short video production team. Excellent short video production teams usually rely on mature operations. Self-media or IP, in addition to high-frequency and stable content output, also has strong fan channels; the emergence of short videos has enriched the form of new media native advertising.

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