What is short video

Short video is a short video, which is a way of disseminating Internet content. It is generally a video within 5 minutes that is disseminated on new Internet media. With the popularity of mobile terminals and the speed of the Internet, short-term, fast and high-traffic content has gradually gained favor from major platforms, fans and capital.

Short video introduction:

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Short Video is a short video, which is a way of disseminating Internet content. It is generally a video within 5 minutes that is disseminated on new Internet media. With the popularity of mobile terminals and the speed of the Internet, short, fast, and large-traffic dissemination content has gradually gained access to major platforms. , the favor of fans and capital.

With the emergence of the Internet celebrity economy, a number of high-quality UGC content producers have gradually emerged in the video industry. Weibo, Miaopai, Kuaishou, and Toutiao have all entered the short video industry and recruited a number of excellent content production teams. Settled in. By 2017, competition in the short video industry has entered a fierce stage, and content producers are also leaning toward PGC-based professional operations.

As of June 2020, the number of short video users in China has reached 818 million, with an average daily usage time of 110 minutes.

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