What are the characteristics of short videos?

Short video has the characteristics of simple production process, low production threshold, and strong participation; short video is a short video, which is a way of disseminating Internet content. It is generally disseminated on new Internet media for 5 minutes. With the popularity of mobile terminals and the speed of the Internet, short-term, fast and large-traffic content has gradually gained favor from major platforms, fans and capital.

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Short video is a short video, which is a way of disseminating Internet content. Generally, videos with a duration of less than 5 minutes are spread on new Internet media; with the popularity of mobile terminals and the speed of the Internet, short, fast, and large-traffic content has gradually gained favor from major platforms, fans, and capital.

With the emergence of the Internet celebrity economy, a number of high-quality UGC content producers have gradually emerged in the video industry. Weibo, Miaopai, Kuaishou, and Toutiao have all entered the short video industry and recruited a number of excellent content production teams. Settled in. By 2017, competition in the short video industry has entered a fierce stage, and content producers are also leaning toward PGC-based professional operations.

Features

Different from micro-movies and live broadcasts, short video production does not have specific expression forms and team configuration requirements like micro-movies. It has a simple production process and It has the characteristics of low production threshold and strong participation, and has more communication value than live broadcast. The ultra-short production cycle and interesting content pose certain challenges to the copywriting and planning skills of the short video production team. Excellent short video production teams usually Relying on maturely operated self-media or IP, in addition to high-frequency and stable content output, there are also strong fan channels; the emergence of short videos has enriched the form of new media native advertising.

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