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HomeTopicsSEOWhat do webmaster tools do?

Webmaster tools refer to some tools used by webmasters to help query and create website quality when building a website. Commonly used webmaster tools include: 1. Friendly link checking tool; 2. PR query tool; 3. , Search engine inclusion query tool; 4. Keyword ranking query tool; 5. Website traffic statistics, etc.

What do webmaster tools do?

Some tools used by webmasters to help query and create website quality when building a website, referred to as webmaster tools. The main forms of expression include Web toolboxes, flash toolboxes, terminal toolboxes, and WeChat webmaster tools.

Commonly used webmaster tools include: friendly link checking tools, PR query tools, search engine inclusion query tools, keyword ranking query tools, website traffic statistics, etc.

Webmaster tools are essential tools for webmasters. You can check SEO data changes frequently by visiting Webmaster Tools. It can also detect website dead links, spider access, HTML format detection, website speed test, friendly link check, website domain name IP query, PR, weight query, Alexa, whois query, etc.

Query Tool

SEO optimization query tool provides full help for webmasters’ website ranking and search engine inclusion.

Views statistics

Since 2012, Baidu and Google have launched free website views statistics. You only need to embed a piece of js code into the public page of your website, and every time a user visits Baidu or Google, it can be counted. Contains a variety of categories, such as page views, bounce rate, etc., access browser type, operation type, crowd type, geographical distribution, etc. Webmasters can have a comprehensive understanding of their own websites based on statistical values, and then make corresponding optimization and development strategies.

Inclusion query

Provides good support for webmasters in their work, with colorful and multi-style logo templates and unique creative templates for various industries.

ALEXA Ranking

This is a ranking that webmasters generally pay attention to. This is a world ranking, which is your basic ranking among websites in the world and the approximate number of visits. As well as the PV value, generally a site that has been running for a period of time can query its ALEXA, the ranking of the day, the ranking of the week, the ranking of the month and the curve chart.

PR2. Cross-link description: For example, if you have website A that places links from others, and the friendly links placed on other people’s websites are your station B or station C. Then you enter URL A in the query website, and enter URLs B and C in the cross link. The tool will automatically detect whether the other party has placed your site B or C.

Keyword Density

This tool can quickly detect the number and density of keywords on the page, which is more suitable for spider searches.

Anti-link

This is an important point, that is, what is an anti-link. Links and anti-links are a pair of antonyms. Anti-links are an important factor that affects a website’s ranking in search engines, so you must master the concept of anti-links.

Ranking Query Tool

Query the ranking of a certain URL in a certain keyword search result.

Query the ranking of keywords in the seven major search engines: Baidu, google, yahoo, soso, bing, Sogou and Youdao. The tool has functions such as customized saving of URLs and keywords, batch query, query result export, keyword density query, etc. to improve the efficiency of your SEO keyword ranking work.

Baidu Weight Query

As we all know, search engines will rate the importance of a website (here called the weight of the search engine) as part of the basis for the website's ranking in the search engine. However, Baidu has not officially announced this weight value, so we reversely calculate the Baidu weight of your website through your website's inclusion volume, ranking and other information in Baidu. It should be noted that this weight is only a calculation result, not completely accurate, and can only be used as a reference.

Baidu Index Analysis

Look for long-tail keywords with high traffic and low competition.

Dead link detection

Dead links - also known as invalid links, that is, those links that are unreachable. It is not a good thing for a website to have dead links. First of all, if a website has a large number of dead links, it will greatly damage the overall image of the website. Furthermore, search engine spiders crawl and search through links. If there are too many links that cannot be reached, not only will the number of included pages be reduced, but the weight of your website in the search engine will be greatly reduced. This query can traverse all links of a specified web page and analyze the validity of each link to find dead links.

META query

can quickly detect the META tag of a web page and analyze whether the title, keywords, description, etc. are conducive to search engine inclusion.

The above is the detailed content of What do webmaster tools do?. For more information, please follow other related articles on the PHP Chinese website!

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