Why is it so difficult to do SEO for medical sites?

SEO in the medical industry has been subject to a lot of discussion in the industry, with more criticism than praise. Considering our national conditions, it is difficult for state-owned medical institutions to support the burden of the medical industry and must join forces with private medical institutions. Moreover, the private medical industry has a large living space and can easily develop and grow. Gone are the days when Baidu intervened in the SEO of the medical industry and relied on a few external links to support the ranking of the entire website. Many people who do medical SEO have changed careers and said: It is too difficult to do SEO for medical sites!

Obviously, Baidu has adopted a different system for medical SEO, and has strengthened its algorithm intervention round after round, resulting in many medical websites directly unable to do so. Going on, today I will share why it is so difficult to do SEO for medical sites.

1. Different user experience

Users of medical websites are basically patients. Generally, patients search for "Where to treat fever in Shenzhen" on the website, and they are all anxious to get a solution to their problem. Yes, they don’t have the time or mood to compare hospitals, and just want to take medicine quickly. This kind of user experience is obviously different from ordinary e-commerce. Users can compare prices between JD.com and Dangdang to see which one is more favorable. Who to buy it from.

2. Medical market with domestic characteristics

In China, everything has certain characteristics, especially the medical industry. What can be seen is that no matter how bad the public hospitals are, they can still achieve the status of one of the best in the city. As for the private medical enterprises, it is left to you to work hard to obtain resources. Before June 22 last year, there were quite a lot of websites in the medical industry in front of users. They didn’t know whether this was the most authoritative hospital or the American Turtle Academician. Which one should they choose? Therefore, in order to pursue a better user experience, we can only suppress the competition here and benefit the larger sites with better quality.

3. SEO methods for ordinary websites are not applicable.

I used to do medical websites. When I chatted with colleagues, I found that they all use different methods to optimize multiple websites. Whichever one survives better and can bring a few patients for medical treatment will be regarded as recovering the marketing cost. There aren’t many cases to learn from. If a portal like 39 Health follows their lead, it’s bound to be a dead end.

4. Website content that is not easy to create

The content of medical websites is all professional content closely related to patients. Generally, people majoring in automobiles or e-commerce will definitely not be able to write such content. Here comes the article (original content should be written like this). As a result, they used the great creations of SEO - pseudo-original, fake and counterfeit. All articles have been read countless times. In fact, there is only so much essential content. The content in the medical industry has been seriously homogenized and aged!

Nowadays, the number of Internet users is increasing, and more and more people are seeking medical treatment online. Although Baidu is becoming more and more strict in suppressing SEO, medical care is like houses, people have to demand them, so relying on the Internet for marketing still has a future. As other media continue to grow, applications such as WeChat and Weibo have begun to involve medical marketing. Even if the conversion brought by SEO becomes lower, there will still be different substitute methods. As long as the heart does not give up, Internet marketing will not stop for a day. .

The above is the detailed content of Why is it so difficult to do SEO for medical sites?. For more information, please follow other related articles on the PHP Chinese website!