What is the weight?

Weight refers to the importance of a certain factor or indicator relative to a certain thing. It is different from the general proportion. It reflects not only the percentage of a certain factor or indicator, but also the emphasis on the factor or indicator. The relative importance of something tends to be contribution or importance.

#Weight is a relative concept, for a certain indicator. The weight of an indicator refers to the relative importance of the indicator in the overall evaluation. Usually, weight can be judged and calculated by dividing multiple levels of indicators. Commonly used methods include analytic hierarchy process, fuzzy method, fuzzy analytic hierarchy process and expert evaluation method, etc.; the second refers to contribution; the third refers to rights and power.

Website weight can be summarized as: it is the performance of the website and its hierarchical "treatment" in the eyes of search engines. Another idea is to integrate the "numerical effect" brought about by all the favorable factors in the search engine algorithm to be recognized by the search engine. It is the search engine’s judgment of the authority of the site.

If a website with a high weight points to you as a link, it is an affirmation of your website. Otherwise, why would a website with a high weight give you a link? Search engines use this method to give your website some weight.

The disguised understanding can be thought of as follows:

is the same article title, issued on major websites. At this time, it cannot be intuitively considered by search engines. Which website should this article be ranked first in searches or on the first few pages?

At this time, the indicator of website weight appears:

Which website has a higher weight, search engines will put it first or in the first few searches. (In disguise, it can be understood as bidding ranking under weight).

Website weight determines website ranking. This statement is too one-sided. Ranking is a comprehensive algorithm factor. Website weight accounts for part of it, but it does not represent the whole.

But in this case: the search rankings under the same title mentioned above, the weight becomes apparent.

So:

We want all pages and keywords on our website to have better rankings in search engines. Everything else is a single factor. The weight is a comprehensive factor.

If the content of an article reaches 100% originality (I want to say here that search engines like new and original things, because original things are not in the original database of search engines), at the same time we Publish this article to our website and other websites. If our weight is too low, or search engines don’t like our website, then even if our own website is the first to publish it, the result will be that this article is on other websites. Search engines have good rankings. However, our website still has no ranking and cannot even be indexed by search engines.

It is mentioned above that there is a search engine database. Here is an explanation of the meaning of the search engine database just mentioned.

In fact, this is easy to understand. The search engine database is the warehouse of all data collected by the search engine. When search engines enter a page, they will crawl it first. Then consider the page from all sides. Including page weight, user experience, loyalty (stickiness) keyword density, search engine friendliness of the page, content readability, etc. Rate the page.

If there is a good index in all aspects, then this page will be immediately placed at the top of the search engine, and this article will be placed in the database.
If the various indexes of this page are average, then the search engine will first put this article into the database, and then adjust it regularly based on similar articles in the database (regularly includes daily, weekly, monthly, quarterly, yearly and other Adjustments for major matters, of course, Baidu will still have manual intervention, this is not included in the regular adjustments of search engines) and focus on whether the page has a good ranking (so some pages will be released one month or several months after being included) There will be rankings).

And if the indexes of this page are very poor, or several indexes are negative, then this page may not be included by the search engine.

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