Secondary navigation, a concept in SEO, is the navigation that is usually located at the footer of the website relative to the main navigation of the website. When keywords cannot be placed in the main navigation for some reason, you can make keyword anchor text in the footer of the website to point to the corresponding URL; doing a good job in the secondary navigation will play a role in improving the keyword optimization ranking of the website on search engines. Secondary navigation is also called "full site link".
What is sub-navigation?
The secondary navigation is relative to the main navigation and is usually located at the footer. Compared with the main navigation, the secondary navigation can place precise keywords, which is more important in SEO.
When the main navigation cannot place keywords for some reasons, we can make keyword anchor text in the footer of the website to point to the corresponding URL. Doing a good job of secondary navigation can play a role in improving the optimization ranking of website keywords on search engines. Secondary navigation is also called "full site link".
So what is the role of navigation?
Secondary navigation is a very important concept in SEO. It is often indispensable in the process of doing SEO, because the role of secondary navigation is very important. Let’s take a look at it in detail.
1. Provide entrances to pages with deeper levels
Some pages with deeper directory levels or column homepages do not have entrances. You can choose more important ones and put them in the next navigation to provide entrances to facilitate search engines. Spider crawling reduces the number of orphan pages.
2. Transfer weight to useful places
We can choose more important content to put on the secondary navigation and add precise keywords, so that higher weight can be transferred while also It can increase the relevance of recommended internal pages. Generally, the content in the secondary navigation is easier to rank.
3. Provide users with multiple choices
When users enter the homepage of the website, they may need to click multiple times to reach the required page. Then the secondary navigation of the website can provide users with multiple choices. , reduce the user's click cost to improve the user experience.
The above is the role of sub-navigation. I hope everyone can learn how to use sub-navigation and do a comprehensive SEO.
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