Remote, content SEO roles in decline: Report

The SEO job market is shifting, according to the 2025 Previsible State of SEO Jobs Report. A significant decline in remote and content-focused SEO roles has been observed, with listings dropping 34% and 28% respectively. Conversely, leadership positions like Vice President of SEO saw a 50% increase, and SEO manager roles surged by 58% in 2024.

Key Trends: This data suggests a growing demand for SEOs with strong strategic, technical, and AI skills. While generative AI impacts content-focused roles, leadership and technical expertise remain highly valued.

Market Overview: Large companies (250 employees) accounted for 90% of all open SEO positions. Other notable findings include:

• A decrease in remote job postings from 50% in early 2024 to 34% by year-end.
• A substantial 50% quarter-over-quarter growth in Vice President of SEO openings.
• A contrasting trend: SEO content roles decreased by 28%, while SEO manager roles increased by 58%.

Compensation: In 2024, 12% of SEO job listings offered salaries exceeding $100,000. In-house positions offered higher salaries, with 40% exceeding $100,000 compared to 14% at agencies. Average salaries by position:

• Vice President of SEO: $191,850
• Director of SEO: $141,178
• Technical SEO: $97,500
• SEO Manager: $80,800
• Content SEO: $67,500

Salary Concerns: While the median salary for all open positions in 2024 was $82,000, a concerning quarterly decline was observed, falling from $90,000 in Q1 to $75,000 in Q4.

In-Demand Skills: The report highlights technical SEO, content marketing, and data analytics as the most sought-after skills. AI proficiency was mentioned in 56% of job descriptions offering salaries between $250,000 and $300,000. Higher-paying roles emphasized AI, data analytics, technical SEO, and stakeholder management, while lower-paying roles frequently mentioned link building.

Expert Commentary: Tyson Stockton, COO and co-founder of Previsible, notes the SEO industry's maturation and the increasing recognition of search complexity, reflected in the rise of director-level and higher roles. He also points to a cautious approach to content SEO as the industry grapples with integrating emerging technologies.

Report Details: The full report, "2025 Previsible State of SEO Jobs Report: New Insight & Skill Data From 10,000 Job Listings & Expert Search Predictions," provides a comprehensive analysis.

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