Google drops AI while browsing feature

Google's "AI while browsing" feature, previously known as "SGE while browsing," has been discontinued. While Google hasn't publicly stated the reason, the feature's removal is documented in their help section.

What was AI while browsing?

Initially, Google described this feature as a tool to enhance user engagement with lengthy online content. It provided AI-generated summaries of articles, complete with links to specific sections. Users could also access an "Explore on page" function, which displayed questions answered within the article and linked directly to the relevant passages.

Its Demise

Google's current statement simply reads: "The AI while browsing feature is no longer available." Furthermore, related documentation regarding paywalled content has been updated to remove references to this feature's interaction with paywalls. Previously, this documentation indicated that the AI summary feature wouldn't display key points for articles behind paywalls if appropriate structured data was present.

Why this matters

The feature's removal is likely a response to publisher concerns. Many website owners and content creators objected to Google's AI summarizing their content without requiring users to read the original articles, potentially impacting their revenue streams. With the feature's removal, publishers no longer need to consider its impact on paywall structured data.

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