Upcoming Char Aznable Action Figure Came Here To Laugh At You

The surprising lack of character action figures for mecha anime, despite the popularity of mecha themselves, is a long-standing industry observation. Bandai Spirits, a major toy manufacturer, previously indicated that consumers preferred mecha models over character figures from shows like Kamen Rider and Ultraman. This preference stemmed from the mecha acting as visual representations of the pilots, making a mecha toy a proxy for a character figure.

However, the expanding international reach of franchises like Mobile Suit Gundam has shifted the market dynamic.

The recent release of an S.H.Figuarts Char Aznable action figure suggests a strategic test of international appetite for mecha anime character figures. This release cleverly coincides with the airing of Gundam GQuuuuuuX, which features Char prominently. His iconic status within the Gundam universe makes him an ideal candidate for this market experiment.

While not the first character figure from a mecha anime, such releases remain uncommon due to the previously mentioned consumer preference. This release, therefore, represents a significant, potentially market-expanding move.

True to the S.H.Figuarts line, the figure boasts numerous accessories and features, including interchangeable facial expressions and a "Newtype flash" effect.

The Char Aznable figure launches this October, priced at 9,900 yen (approximately $71 USD). The inclusion of the "Char" meme, originating from Zeta Gundam, adds a playful touch, reflecting his consistently sardonic personality across the franchise.

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