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The Obnoxious 'Free TV” Button Is Coming to All Future Google TV Remotes

Mary-Kate Olsen

Apr 09, 2025 am 06:01 AM

Google TV mandates a "Free TV" button on all new devices. This button provides direct access to Google TV Freeplay, a collection of free, ad-supported channels powered by Xumo, including options like America's Test Kitchen and BBC Earth. The "Live" tab on the Google TV home screen houses these channels.

The Obnoxious “Free TV” Button Is Coming to All Future Google TV Remotes

While the button's placement and design are customizable by manufacturers, the requirement ensures consistent access to this popular feature. Google reports overwhelmingly positive user feedback on Freeplay, driving this decision.

Related: Taming the Google TV Home Screen with Projectivy

The Google TV home screen, often criticized for its ad-heavy recommendations, can be managed with apps like Projectivy.

The Obnoxious “Free TV” Button Is Coming to All Future Google TV Remotes

Initially seen on Walmart's Onn 4K Pro streamer (though not on all models), the "Free TV" button's inclusion is now mandatory for all new Google TV devices. Users who find the button unnecessary can utilize apps like Button Mapper to reassign its function. This allows for personalization, even if the button itself remains a fixture on the remote. Google's statement emphasizes the positive user response to Freeplay as the reason for this change. The company, however, has not specified design parameters for the button itself, leaving room for OEM customization beyond its required functionality.

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