Two Point Museum: Complete Guide To Marketing

Two Point Museum: Maximize Donations with Effective Marketing Campaigns

In Two Point Museum, guest donations are key to your income. This guide explains how to use the Marketing Room to attract generous visitors and boost your museum's success. While a diverse collection is a long-term goal, maximizing your current exhibits' potential starts with smart marketing.

Running Marketing Campaigns

Each Marketing Room runs one 90-day campaign at a time. Multiple rooms allow simultaneous campaigns, but this increases costs. Campaigns require an Assistant with Marketing skills (train them if needed!). Higher skill levels mean more effective campaigns.

Campaign costs and effectiveness vary (Basic, Standard, Elaborate). More expensive campaigns offer greater benefits. You can set campaigns to automatically repeat.

Types of Marketing Campaigns

Choose from three campaign types:

• Guest Campaigns: Increase overall attendance or attract specific visitor types (Families, Goths, etc.).
• Subcategory Campaigns: Boost the "Buzz" of a group of exhibits within a theme (Prehistory, Space, etc.) or a subcategory (Fossils, Cursed Objects, etc.).
• Exhibit Campaigns: Significantly increase the "Buzz" of a specific exhibit type.

Guest Campaigns

Campaign Type	Basic (,000)	Standard (,500)	Elaborate (,000)
Museum Campaign	10% increase in overall attendance	20% increase in overall attendance	30% increase in overall attendance
Specific Guest Type	Increased chance of attracting that guest type (max 20%)	Increased chance of attracting that guest type (max 35%)	Increased chance of attracting that guest type (max 50%)

Note: An inactive Marketing Room runs a free Basic Museum Campaign. Paying for a Basic campaign is therefore inefficient.

Subcategory Campaigns

Campaign Type	Basic (,000)	Standard (,500)	Elaborate (,000)
Theme	10% Buzz bonus to all exhibits in the theme; increased chance of attracting visitors interested in that theme (max 20%)	10% Buzz bonus; increased chance of attracting visitors interested in that theme (max 40%)	10% Buzz bonus; increased chance of attracting visitors interested in that theme (max 60%)
Subcategory	15% Buzz bonus to all exhibits in the subcategory; increased chance of attracting visitors interested in that subcategory (max 20%)	15% Buzz bonus; increased chance of attracting visitors interested in that subcategory (max 40%)	15% Buzz bonus; increased chance of attracting visitors interested in that subcategory (max 60%)

Exhibit Campaigns

Campaign Type	Basic (,000)	Standard (,500)	Elaborate (,000)
Specific Exhibit Type	20% Buzz bonus to all copies; increased chance of attracting interested visitors (max 20%)	20% Buzz bonus; increased chance of attracting interested visitors (max 40%)	20% Buzz bonus; increased chance of attracting interested visitors (max 60%)

Tips for Effective Marketing

Focus on campaigns that leverage your museum's strengths. Higher Buzz exhibits generate more donations, maximizing your return on investment. Prioritize campaigns that enhance many exhibits, especially those within your museum's main theme. Only focus on subcategories or specific pieces if they have high Buzz or your collection is heavily weighted towards them. High Buzz attracts donations even from disinterested visitors.

With multiple Marketing Rooms, use Guest Campaigns to boost attendance. Tailor your campaigns to your museum's strengths; for example, attract families if you have interactive displays, or professors/yetis/goths if you have knowledge-based exhibits.

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