What are the requirements for publishing product pictures on Xiaohongshu? How to set the product shelf size?

Xiaohongshu Product Promotion Tips: Pictures and Size Guide When selling products on Xiaohongshu, high-quality pictures and accurate size information are crucial. As PHP editor Xigua, we have conducted an in-depth study of Xiaohongshu’s product requirements and summarized the key techniques to improve product exposure and conversion rate. This article will take an in-depth look at Xiaohongshu’s product image specifications, including image size, file format and quality requirements. In addition, we provide detailed guidance to help you accurately size your products to ensure your customers have a satisfying buying experience. If you are looking to improve the performance of your Xiaohongshu products, be sure to read this guide carefully. Our insights and tips will help you optimize your merchandise presentation, increase sales and customer satisfaction.

1. Xiaohongshu Product Picture Specifications

In order to ensure the clarity and authenticity of product images, Xiaohongshu has the following requirements for product images:

1. High definition and real: Pictures must clearly and truly reflect the appearance and color of the product and avoid blurring and distortion.

2. Size ratio: It is recommended to use a 1:1 square image with a minimum side length of no less than 480 pixels for better display on the user homepage.

3. Quantity limit: Each product can upload up to 9 pictures. It is recommended to display it from multiple angles, including front, side, back and detailed close-ups.

4. Pure content: Watermarks, logos, borders, QR codes, URLs and any other platform information are strictly prohibited in images.

5. Concise background: Products should be placed on a simple background to avoid cluttered backgrounds from interfering with users’ judgment of the product.

6. True presentation: Pictures must truly show the product. It is prohibited to use online pictures or excessive modifications to avoid misleading consumers.

2. Xiaohongshu product size setting guide

Accurate size information is the key to improving user shopping experience:

1. Accurate classification: When publishing products, be sure to select the correct product classification, which will directly affect the size setting options.

2. Fill in details: Complete the size information based on the actual condition of the product. For example, clothing products must include bust, waist, length, etc.

3. Size comparison table: It is recommended to upload a detailed size comparison table to facilitate users to choose the appropriate size according to their own situation.

4. Size recommendation: Can provide size recommendations, such as "suitable for users with a height of 160-170cm and a weight of 45-55kg".

5. Clear instructions: In the product details page, provide clear size measurement methods and selection suggestions to help users make the right choice.

By following the above specifications and techniques, the display effect of your products on Xiaohongshu will be significantly improved, thereby achieving better sales results.

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