Foreign media: Apple’s price reduction strategy backfires, more Android users choose older iPhones

In order to stabilize its position in the Chinese market and increase sales of the new iPhone, Apple has recently adopted a price reduction strategy. However, unexpectedly, this strategy did not seem to achieve the desired results, but instead produced some unexpected side effects.

According to the latest data, in the past five years, the proportion of users switching from Android to iOS has been fluctuating between 10-15%. Specifically, the proportions of Android users switching to iOS are 13%, 11%, 11%, 15% and 13% respectively.

iPhone replacement preference

1. The old iPhone has obvious cost-effectiveness advantages and has become the choice of consumers.
2. When Android users change their phones, they prefer older iPhones with affordable prices rather than high-priced new models.

2023 data

1. 29% of users choose older models such as iPhone SE 3, 12 or 13/13 mini.
2. 21% of existing iPhone users upgraded to the above models.
3. 51% of Android users choose the updated iPhone 14 series.

Conclusion

1. Price is an important consideration for Android users when choosing a mobile phone.
2. Despite this, there are still Android users who are willing to pay higher prices for Apple’s latest technology.

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