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Domestic mobile phones are gradually emerging, and Apple’s sales in China plummeted by 30%: iPhone no longer has a status symbol

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2024-01-09 15:22:06816browse

According to news on January 9, US investment bank Jefferies said that sales of Apple’s new generation iPhone series had a bad start in China last year, and the year-on-year decline recently expanded to 30%.

The sales of other brands of mobile phones in China have increased, especially Huawei's fastest growth with the launch of the Mate 60 series. Jefferies predicts that Apple’s sales in China will also see a double-digit decline this year.

Subsequently, this also triggered heated discussions among netizens. Many users said that in addition to the system, the iPhone has completely lagged behind domestic brand mobile phones in design, battery life, photography, signal, etc. They really don’t know why they should buy it. What.

Some netizens also said that Apple is different now from before. The iPhone is no longer a status symbol, so a decline in sales is inevitable.

Regarding the heated discussion among netizens, the views given by American investment banks are basically the same. Apple’s performance in the Chinese market is not ideal, while other local brands have shown strong growth momentum. This reflects that Chinese consumers’ demand for smartphones is changing and their recognition of local brands is gradually increasing.

Apple needs to face the challenges of falling demand and high inventory, which has put pressure on its future sales and profit prospects.

Domestic mobile phones are gradually emerging, and Apple’s sales in China plummeted by 30%: iPhone no longer has a status symbol

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